airtel Africa

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Airtel Africa
Public company
Parent Airtel

Airtel Africa is a subsidiary of Indian telecommunications company Airtel, that operates in 17 countries across Africa. It operates a GSM network in all countries, providing 2G or 3G or 4G depending upon the country of operation.

Countries of operations in Africa

Airtel operates in the following countries in Africa:

Country Site Remarks
 Burkina Faso Airtel Burkina Faso Airtel Burkina Faso is the dominant player with 1,433,000 customers representing 50% market share.[1]
 Chad Airtel Chad Airtel Chad is the #1 operator with 69% market share.[1]
 Democratic Republic of the Congo Airtel DRC Airtel is the market leader with almost 7 million customers at the end of June 2012.
 Gabon Airtel Gabon Airtel Gabon has 829,000 customers and its market share stood at 61%.[2]
 Ghana Airtel Ghana The Mobile Voice subscriber base in Ghana grew from 29,815,213 in September 2014 to 29,990,581 at the end of October 2014. The subscriber base of Airtel decreased from the September figure of 3,790,636 September 2014 to end October 2014 at 3,742,970[3]
 Kenya Airtel Kenya Airtel Kenya is the second largest operator and has 4 million customers.[4]
 Madagascar Airtel Madagascar Airtel holds second place in the mobile telecom market in Madagascar, has a 39% market share and over 1.4 million customers.[1]
 Malawi Airtel Malawi Airtel Malawi is the market leader with a market share of 72%.[1]
 Niger Airtel Niger Airtel Niger is the market leader with a 68% market share.[1]
 Nigeria Airtel Nigeria Airtel Nigeria holds second place with a 20% market share having 25 million customer base as of March 2014.[1]
 Republic of the Congo Airtel Congo B Airtel Congo is the market leader with a 55% market share.[1]
 Rwanda Airtel Rwanda Airtel launched services in Rwanda on 30 March 2012.[5]
 Seychelles Airtel Seychelles Airtel is the leading comprehensive telecommunications services providers with over 55% market share of mobile market in Seychelles.[6]
 Sierra Leone Airtel Sierra Leone
 Tanzania Airtel Tanzania Airtel Tanzania is the market leader with a 30% market share.[7]
 Uganda Airtel Uganda Airtel Uganda stands as the #2 operator with a market share of 38%.[1]
 Zambia Airtel Zambia

Rebranding

On 18 November 2010, Airtel rebranded itself in India in the first phase of a global rebranding strategy. The company unveiled a new logo with 'airtel' written in lower case. Designed by London-based brand agency, The Brand Union, the new logo is the letter 'a' in lowercase, with 'airtel' written in lowercase under the logo.[8]

On 23 November 2010, Airtel's Africa operations were rebranded to 'airtel'. Sri Lanka followed on 28 November 2010 and on 20 December 2010, Warid Telecom rebranded to 'airtel' in Bangladesh.

Acquisitions in Africa by Airtel

Warid

Airtel acquired the Uganda business of Warid in 2013.[9]

Zain

In March 2010, Bharti purchased mobile operations in 15 African countries from Zain, a Kuwaiti operator.[10]

Telecom Seychelles

On 11 August 2010, Bharti Airtel announced that it would acquire Telecom Seychelles.[11]

One Network

Map showing airtel coverage globally

One Network is a mobile phone network that allows Airtel customers to use the service in a number of countries at the same price as their home network. Customers can place outgoing calls at the same rate as their local network, and incoming calls are free.[12] As of 2014, the service is available in Bangladesh, Burkina Faso, Chad, Democratic Republic of Congo, Congo Brazzaville, Gabon, Ghana, India, Kenya, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Sri Lanka, Tanzania, Uganda, and Zambia.[13]

See also

References

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