Beko
Anonim Şirket | |
Industry | Major appliances Small appliances Electronics Technology |
Fate | Merged with its parent company Arçelik A.Ş. |
Founded | 1967 |
Founder | Vehbi Koç |
Defunct | 2009 |
Headquarters | Istanbul, Turkey |
Key people
|
Vehbi Koç (Founder) |
Products | Products Laundry machines and dryers Refrigerators Freezers Dishwashers Kitchen stoves Room air conditioners Microwaves Ovens Counter top appliances Audio products Visual products TV sets Laptop computers Computer-related electronics Media products |
Owner | Arçelik A.Ş. (Koç Holding) |
Website | beko.com |
Beko is a Turkish domestic appliance and consumer electronics brand of Arçelik A.Ş.[1] controlled by Koç Holding.
History
Beko Elektronik A.Ş. was founded by Vehbi Koç, the founder of Koç Holding (who also founded Arçelik A.Ş., the parent company of Beko, in 1955), in Istanbul, Turkey, 1967.
In 2004, Beko Elektronik purchased the German electronics company Grundig and by January 2005, Beko and its rival Turkish electronics and white goods brand Vestel accounted for more than half of all TV sets manufactured in Europe.[2]
In April 2008, the electronics division of Beko renamed itself Grundig Elektronik A.Ş.[3]
At the Extraordinary General Shareholders Meeting of Arçelik A.Ş. on 29 June 2009, it was decided to merge Arçelik A.Ş. with the company's subsidiary, Grundig Elektronik A.Ş. (to be administered directly by Arçelik A.Ş. of Koç Holding) by taking over all of Grundig's assets and liabilities in whole.[4]
Beko is a budget brand name and continues to be in use for a number of Arçelik A.Ş. products such as television sets,[5] refrigerators, washing machines and dishwashers, in several countries.[6]
Beko changed its old logo for a new one in June 2014.[7]
Sponsorships
Beko has been the official sponsor of the Turkish, German, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain.[8] Beko is also among the official sponsors of the Spanish football team FC Barcelona[7] and Turkish football team Beşiktaş JK,[9] Turkmen football club FC HTTU[10] and has been one of the largest advertisers in the English Premier League since 2008,[11] and an official sponsor of the FA Cup.[12]
References
- ↑ Arçelik A.Ş.: Brands
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- ↑ Beko Türkiye: LED Televizyonlar
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- ↑ 7.0 7.1 FC Barcelona: "FC Barcelona and Beko sign global sponsorship agreement"
- ↑ FIBA: "FIBA and Beko sign global partnership leading up to 2014 Basketball World Cup"
- ↑ Fanatik: "Beşiktaş Beko ile imzaladı"
- ↑ 4 ýyldan soň 4-nji çempionlyk
- ↑ SportsPro: "Beko teams up with The Football League"
- ↑ Arçelik A.Ş.: "Beko becomes a sponsor to the oldest football cup in the world"
External links
- Beko – International
- Beko – Türkiye (Turkish)
- Beko UK
- Use dmy dates from October 2013
- Pages with broken file links
- Articles with Turkish-language external links
- Companies established in 1966
- Companies disestablished in 2009
- Manufacturing companies of Turkey
- Companies listed on the Istanbul Stock Exchange
- Home appliance manufacturers
- Companies based in Istanbul
- Electronics companies of Turkey
- Home appliance brands
- Turkish brands
- Koç family
- 1968 establishments in Turkey