Brad Wardell

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Brad Wardell
File:Brad Wardell.jpg
Born (1971-06-24) June 24, 1971 (age 53)[1]
Texas[2]
Occupation CEO, founder of Stardock Corporation
Website http://www.littletinyfrogs.com

Bradley R. Wardell (born June 24, 1971[1][original research?]) is an American businessman, programmer and author residing in Michigan.[3] He is the founder, President, and CEO[4] of Stardock, a software development and computer games company.[5]

Wardell's specialty is the design and programming of artificial intelligence and game mechanics for turn-based strategy games.[6]

CEO of Stardock

Early career

Wardell built PCs and worked as a check proofer to fund his education at Western Michigan University.[3] He graduated in 1994 with a degree in Electronic Engineering, specializing in Computer Engineering.[5][7]

Wardell's first notable achievement[8] was the design and implementation of Galactic Civilizations for OS/2, one of the platform's few games.[9] He led development of OS/2 Essentials, followed by Object Desktop, a package of utilities and desktop enhancements.[10]

Wardell remained an OS/2 advocate for years;[10] in 1996 he won OS/2 Professional's "Corporate Commitment" award.[7]

Windows development

When the OS/2 market collapsed, he guided Stardock to Windows, heading development of PC game Entrepreneur (now The Corporate Machine) while coordinating the creation of WindowBlinds and other Object Desktop components.

Wardell designed Galactic Civilizations for Windows and its sequel, which became GameSpy's Game of the Year.[11] He subsequently designed The Political Machine and Elemental, as well as two expansions to Galactic Civilizations II.[12] In 2012 he was the producer of Elemental: Fallen Enchantress.

In mid 2013, Stardock announced that it had promoted Derek Paxton to succeed Wardell in the running of Stardock Entertainment in order for Wardell to have more time for other projects.[13] These other projects included co-founding new game studios [14] including Oxide Games and Mohawk Games with Soren Johnson.

Computer customization

Wardell is co-founder and webmaster of WinCustomize, a site specializing in the distribution of skins and themes for computer software. He is also an administrator and – through Stardock – the largest single shareholder of technology news site Neowin.[15] He was a regular on the PowerUser.TV podcast, run by WinCustomize and Neowin,[16] and organized the GUI Olympics (later GUI Championships), a semi-annual skinning competition starting in 2002.[17]

Software designed or co-designed

Video games

Wardell is regularly interviewed by game industry magazine Gamasutra. In 2009, he was chosen as a judge for Intel's "Level Up" game demo contest.[18] He was also a columnist for game websites The Adrenaline Vault and Quarter to Three.

Wardell takes an open approach to game development, allowing users to view and influence the process of making games.[19][20] However, he can also aggressively defend his positions, particularly when it comes to his specialties.[citation needed]

Wardell is credited with many different game projects during his career either as a game designer or as an executive producer.[21]

As designer

As Executive Producer

Oxide Games

On October 23, 2013, it was announced that Wardell had partnered up with other veteran game developers to form Oxide Games. Its stated goal is to develop "next generation" 3D engines for games.

Mohawk Games

In January 2014, it was announced that Wardell had teamed up with Civilization IV designer, Soren Johnson to form Mohawk Games with Johnson acting as CEO and Wardell as its President.[22]

Author

Wardell wrote the fantasy novel Elemental: Destiny's Embers (ISBN 0345517865; August 24, 2010), published by Del Rey to accompany Elemental: War of Magic. The book is set a thousand years after the Cataclysm, after the time of the game itself,[23] and involves the quest of a former messenger to save mankind from the Fallen.[24] The book came with a coupon to download an exclusive campaign for the game.[25]

Views

Wardell believes that "nice guys finish first," and that customers are "part of the team."[26] Politically, he is a self-identified conservative.[27]

Digital rights management

Wardell endorses digital distribution, despite the potential for piracy.[28] He believes that while copyright infringement is an issue, blaming it for poor sales – and insisting on "stupid"[29] forms of digital rights management – "hides other underlying causes."[30] Indeed, he argues that extreme anti-piracy measures result in poor sales:

The reason why we don't put copy protection on our games isn't because we're nice guys. We do it because the people who actually buy games don't like to mess with it. Our customers make the rules, not the pirates.[31]

Wardell says any system of protection "should be completely invisible to the user,"[29] and that it is not enough to make a good product while disrespecting your customers:

Stardock is consumer friendly because we're a bunch of greedy capitalists who have recognized what should be an obvious truth: If you treat people as potential customers and not potential criminals you are likely to get more sales.[32]

To this end, Wardell created a "Gamers Bill of Rights," released at PAX 2008.[33][34][35] Gas Powered Games' Chris Taylor – who was working with Stardock on Demigod at the time – called the bill "an awesome framework for the industry to aspire to."[36]

Software and economics

Wardell is willing to use free software or freeware when it is equal in quality to commercial software,[37] or when it is all that can be afforded; the first OS/2 version of Galactic Civilizations was created using the GNU toolchain.[10] He even funded hosting for competing freeware utility Samurize.[38] However, he believes that freeware users often drive their developers away,[39] and that – on average – commercial developers have greater incentives to improve quality, resulting in better products.

Forum participation

Wardell has participated in online news, magazines and forums since his days running Commodore 64 BBSes in the late 1980s.[40] He made over 10,000 posts to Usenet during 1992–2006, being particularly active in comp.sys.ibm.pc.games.strategic and subgroups of comp.os.os2.[41][42][43] Wardell is still active on his own forums and maintains a blog called Little Tiny Frogs.

Graphics technology

Wardell regularly opines through social media on a variety of graphics related topics such as console hardware and graphics APIs.[44][45]

Awards

Wardell was a member of Crain's Detroit's 40 under 40 in 2003,[46] and has been a finalist for Ernst & Young's Michigan Entrepreneur of the Year in 2002-4 and 2007.[47]

Personal life

Wardell was born in Texas but moved to Michigan at 4 when his parents divorced. While Wardell's mother worked minimum wage jobs to support herself and her son, Wardell began working at a young age taking out garbage, working for an excavation company and other after school jobs to save for college. Once in college, Wardell worked multiple jobs to pay for school. Along the way, he founded Stardock which he ultimately made his career.[22]

Wardell is married to Deborah (Debbie) Wardell,[48] whom he met at college;[2] they have three children: Alex, Ryan and Ashley.[49] His hobbies include beekeeping.[2][50]

References

  1. ↑ 1.0 1.1 Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ 2.0 2.1 2.2 Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ 3.0 3.1 Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ 5.0 5.1 Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ 7.0 7.1 Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ 10.0 10.1 10.2 Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ http://www.pcgamer.com/2013/09/09/interview-with-the-new-head-of-games-at-stardock-derek-paxton/
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ http://www.mobygames.com/developer/sheet/view/developerId,44933/
  22. ↑ 22.0 22.1 http://www.joystiq.com/2013/11/05/civilization-4-lead-designer-starts-mohawk-games/
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  27. ↑ Peckham, Matt. "Maine Republican Party: Playing World of Warcraft Makes You Unfit for Office" Time October 10, 2012
  28. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  29. ↑ 29.0 29.1 Lua error in package.lua at line 80: module 'strict' not found.
  30. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  31. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  32. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  33. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  34. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  35. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  36. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  37. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  38. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  39. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  40. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  41. ↑ Profile for Brad Wardell's Western Michigan University account - Google Groups
  42. ↑ Profile for Brad Wardell's IBM account - Google Groups
  43. ↑ Profile for Brad Wardell's Stardock account - Google Groups
  44. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  45. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  46. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  47. ↑ Lua error in package.lua at line 80: module 'strict' not found.[dead link]
  48. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  49. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  50. ↑ Lua error in package.lua at line 80: module 'strict' not found.

Notes


External links

Interviews

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