HelloGiggles
| Web address | hellogiggles |
|---|---|
| Commercial? | Yes |
|
Type of site
|
Blog |
| Registration | Optional |
| Available in | English |
| Owner | Time Inc. |
| Created by | Zooey Deschanel Sophia Rivka Rossi Molly McAleer |
| Launched | May 2011 |
| Current status | Active |
HelloGiggles.com is an entertainment and lifestyle website launched in May 2011. It was founded by actress/musician Zooey Deschanel, producer Sophia Rivka Rossi and writer Molly McAleer.[1] The website is geared toward women, and covers topics in pop culture, love, friendship, female empowerment, careers, style, food and daily news. HelloGiggles.com is marketed as a positive online community by its users with a strict "no gossip" policy. Reader contributions are permitted, and many are published every day.
Reception
Forbes' website called the site "one of the best examples of how the online landscape for women is changing due to fast and effectively strong word of mouth" and that it "offers engaging content for the young professional woman" while showing that the "voice of the modern young woman comes in a variety of flavors".[2] Mashable said the site "warm[s] [the internet] up with fun and empowering, lady-friendly content".[3]
Acquisition
HelloGiggles was acquired by Time, Inc. in 2015.[4] The terms of the deal were not disclosed to the public but online reports pegged the initial investment by time as being in "eight figures".
Masthead
Business • Co-founder & CEO: Rivka Sophia Rossi • COO / Product & Operations: Radhika Delfosse • General Manager: Penelope Linge • Office Manager: Michelle Iris Barber Editorial • Executive Editor: Leonora Epstein • Deputy Editor: Kayleigh Roberts • Executive Video Producer: Blaire Bercy • Director of Social Media: Lauren Kozak • Video Coordinator: Sarah Militello • Culture Editor: Elena Sheppard • News Editor: Jessica Wakeman • Senior Editor: Gina Vaynshteyn • Senior Editor: Madison Vanderberg • Assistant Editor: Rosemary Donahue • Senior Writer: Crystal Ro • Staff Writer: Rachel Paige • Staff Writer: Marie Lodi • Staff Writer: Kathryn Lindsay • Staff Writer: Sammy Nickalls • Staff Writer: Anna Gragert • Video Producer: Christina Wolfgram Engineering & Product • Head of Technology: Shaun Guckian • Senior Web Developer: Sandra Huber • Web Developer: Adrian Haurat • Product Manager: Jennifer Choi Design • Chief Creative Officer: Zooey Deschanel Sales & Marketing • VP, Sales and Marketing: Jacqueline Vignone • Senior Director of Marketing: Jessica Bras • Sales Director: Evelyn Weisskohl • Senior Account Executive: Brittney Nespola • Senior Account Executive: Jessie Wisel Lebwohl • Account Executive: Danielle Klein • Account Executive: Bryanna Goecke • Account Executive: Kristina Twichell • Account Executive: Giorgina Martino • Account Manager: Shaina Choi • Account Manager: Naveen Duwadi • Sales Planner: Vera Cai • Marketing Coordinator: Shanna Shipin TV/Film/Digital Content Development • Development Executive: Caroline K. Edwards • Producer: Scottie Bookman [5]
References
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- ↑ LA Times: Why Zooey Deschanel's media startup HelloGiggles sold to Time Inc.
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External links
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