iQiyi

iQIYI

235px Screenshot of iQIYI home page
Headquarters	Beijing, China
Founder(s)	Gong Yu
Key people	Tang Xing (CTO) Ma Dong (COO)
Industry	Internet, Entertainment industry
Parent	Baidu
Website	www.iqiyi.com
Type of site	Video on demand

iQiyi, stylized as iQIYI, is an online video platform based in Beijing, China launched on April 22, 2010. iQiyi is currently the largest online video site in China.

History

iQIYI was founded on April 22, 2010 by Baidu, which is China’s largest online search engine, and Providence Equity Partners. On November 2, 2011, iQIYI purchased the online license for Transformers 3 in mainland China from Paramount. On November 2, 2012, Baidu bought Providence’s stake and took 100% ownership of the site. On May 7, 2013, Baidu purchased the online video business of PPStream Inc. for $370 million, which became a subsidiary of iQIYI. On July 17, 2014, the site launched its film production division, iQIYI Motion Pictures, to expand existing cooperative projects with overseas peers, including purchasing releases and co-producing movies. On September 4, iQIYI cooperated with Venice Film Festival, streaming of the festival’s movies online. On August 2014, iQIYI generated over 6.95 billion hours of viewing on its website. On September 17, 2014, iQIYI and Dolby launched a collaboration, allowing iQIYI to produce and deliver TV dramas in Dolby surround sound. In October, iQIYI participated in the Busan Film Festival, signing exclusive rights to nearly 100 South Korean titles. On November 19, 2014, Xiaomi and Shunwei Capital invested $300 Million in iQiyi for about 10 percent to 15 percent of the site, while Baidu invested an additional $100 million and held about 80 percent. On December 8, 2014, iQIYI's chief content officer Ma Dong said the portal planned to more than double original production in 2015, with at least 30 titles and 500 episodes on the slate compared to 13 in 2014. In 2015, iQIYI purchased the online copyrights of eight top entertainment shows in mainland China, and several entertainment shows in Taiwan and South Korea, including the Running Man. In March 2016, it announced it would launch in Taiwan.

Reception

According to iResearch, a widely quoted third-party industry research firm, as of October 2014, iQIYI and PPS had a total of 202.18 million mobile viewers who watched content for 600.62 million hours on these platforms, with mobile videos reaching had a total of 308.17 million mobile viewers who watched content for a total of 1176.44 million hours on these platforms. Total video views reached 500 million. Each viewer watched content for an average of 229.05 minutes in October

iQIYI bought exclusive Chinese rights to the hit South Korean show My Love from the Star, which to date has been viewed 2.7 billion times.

In 2014 iQiyi co-produced and distributed the drama Mysterious Summer with major Japanese broadcaster Fuji TV. It was the first drama co-production between China and Japan and has been viewed more than 60 million times as of October 2014.