Kurkure

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Kurkure
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Product type Corn puffs
Owner PepsiCo
Country India
Introduced 1999
Markets India
Kenya
Canada
UK
Pakistan
Bangladesh
Website Official website

Kurkure is a brand of corn puffs, developed and produced by PepsiCo India, the Indian division of PepsiCo.[1] Named after the Hindi word for "crunchy", the snack was developed entirely in India. It was launched in 1999 and has its automated plants at Channo (Punjab), Kolkata, Assam and Pune.

Ingredients

Kurkure is made from rice, corn, chickpea flour, salt, vegetable oil and spices.[2]

Flavours

Kurkure is available in the following flavours:[1]

  • Masala Munch (spicy)
  • Green Chutney
  • Chilli Chatka
  • Tamatar Hyderabadi Style
  • Malabar Masala Style
  • Masala Twists (Solid Masti)
  • Desi Beats
  • Naughty Tomatoes
  • Puffcorn (Yummy Cheese)
  • Monster Paws
  • Hyderabadi Hungama
  • Zig Zag
  • Puff Corn
  • Corn Cups
  • Solid Masti
  • Monster Smilees
  • Butter Masti

Marketing

In 2004, Indian actor-celebrity Juhi Chawla was featured in advertisements for Kurkure.[3] In 2012, Parineeti Chopra , Kunal Kapoor, Boman Irani, Ramya Krishnan, Farida Jalal, and Shivansh started to advertise Kurkure.[4]

It was also launched in Pakistan in 2007, where it is manufactured by, Pepsico Pakistan, the local division of PepsiCo.[5][6] In November 2006, Frito-Lay announced plans to release Kurkure to American markets sometime in 2007.[7] This decision was made after analysts showed increasing interest in Indian spices in the USA.[citation needed] Also the introduction in other markets with a non-resident Indian population such as the UK.[8]As of 2013, KurKure is available in Western Canada. As of 2014, KurKure is available in Eastern Canada.[9]

References

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External links