Mason Adams

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Mason Adams
Mason Adams Lou Grant 1977.JPG
Born (1919-02-26)February 26, 1919[1]
New York City, New York, U.S.
Died April 26, 2005(2005-04-26) (aged 86)
New York City, New York, U.S.
Alma mater University of Wisconsin, Madison
University of Michigan, Ann Arbor
Years active 1940–2003
Spouse(s) Margot Feinberg (1957-2005)

Mason Adams (February 26, 1919 – April 26, 2005) was an American character actor and voice-over artist.[2]

Early life

Adams was born in Brooklyn, New York.[3] He earned an MA degree from the University of Michigan in Theatre Arts and Speech and also attended the University of Wisconsin–Madison, studying theater arts. He made his stage debut in 1940, appearing in summer stock at Baltimore's Hilltop Theater.[4]


Adams was heard on many radio programs during Radio's Golden Age. A notable recurring role was that of Pepper Young in Pepper Young's Family,[5] which aired from 1947 to 1959. He also portrayed the deadly Nazi Atom Man in a classic 1945 serial on the radio version of The Adventures of Superman.

He was also in the original 1976 Broadway cast for Checking Out.

Adams is perhaps most famous for his role as Managing Editor Charlie Hume in the television series Lou Grant, which aired from 1977 to 1982. During his run on Lou Grant, Adams performed perhaps his most often seen role, as the US president in Omen III: The Final Conflict (1981). He also appeared in popular TV movies, such as The Deadliest Season (1977), Revenge of the Stepford Wives (1980) and The Night They Saved Christmas (1984).

During the 1960s, he was ubiquitous as a voiceover actor in television commercials for foods and household products, most notably for Chiffon margarine and Crest toothpaste ("Helps stop cavities before they start"). He also did the vocal part of the television commercials for Smucker's preserves ("With a name like Smucker's, it has to be good!"), a role he resumed in his later years. Beginning in the 1980s, Adams provided the voiceover for Cadbury Creme eggs, which were advertised on television with Adams' catchy slogan, "Nobunny knows Easter better than him [the Cadbury Bunny]." Also in the 1980s, Adams did voice-over TV commercials for Sherwin-Williams Paints. Adams also did radio commercials for the Salvation Army. In addition, Adams was the narrator for Kix commercials in the 1990s as well as a few Dentyne commercials and a few Swanson commercials. He was also the announcer for a 1992 WCBS-TV news promo, as well as a 1986 Lysol commercial. In the early 1990s, he narrated The Discovery Channel series on milestones of aviation called "Frontiers of Flight". In one of the early episodes of Sesame Street, he voiced a cartoon featuring a "jazzy" triangle and a "square" square. He voiced those two, as well as being the narrator, with jazz music in the background. This cartoon was repeated on the show for many years, well into the 1980s.

During the 1970s, he was a co-star of the NBC soap opera Another World. In 1986, he starred as Col. Edward Mason, one of his most famous feature film roles, in the movie F/X starring Bryan Brown and Brian Dennehy, and appeared in the 1991 action movie Toy Soldiers. In 1993, he starred as Walter Warner Sr. in the movie Son in Law starring Pauly Shore, and his later film credits included roles in Houseguest (1995), Touch (1997) and The Lesser Evil (1998). In the 1998 HBO miniseries From the Earth to the Moon he played Senator Clinton P. Anderson.

Radio career

Mason Adams played many characters in Old-Time Radio programs, amongst them:

Personal life

Adams married Margot Fineberg in 1958. The couple had a daughter, Betsy, and a son, Bill. He died on April 26, 2005, from natural causes, according to his daughter.[7]


  1. Douglass K. Daniel (1996). Lou Grant: The Making of TV's Top Newspaper Drama. Syracuse University Press. pp. 43–. ISBN 978-0-8156-0363-4.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  2. Fahim, Kareem (28 April 2005). "Mason Adams, an Actor Lauded for Role on 'Lou Grant,' Dies at 86". NY Times.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  3. Bloom, Nate (2005-05-20). "Celebrity Jews". The Jewish News Weekly of Northern California. Retrieved 2006-12-13.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  4. Mason Adams Biography - Yahoo! Movies
  5. "Lou Grant". Valley Morning Star. September 18, 1977. p. 123. Retrieved June 11, 2015 – via<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles> open access publication - free to read
  6. 6.0 6.1 Sies, Luther F. (2014). Encyclopedia of American Radio, 1920-1960, 2nd Edition, Volume 1. McFarland & Company, Inc. ISBN 978-0-7864-5149-4. P. 12.
  7. Mason Adams, an Actor Lauded for Role on 'Lou Grant,' Dies at 86

External links