Paula Begoun

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Paula Begoun
Born Paula Beth Begoun
(1953-11-14) November 14, 1953 (age 70)
Chicago, Illinois, U.S.
Nationality American
Education Northern Illinois University
Occupation CEO, author, radio host

Paula Begoun (born November 14, 1953), also known as "The Cosmetics Cop", is an American talk radio host, author and businesswoman. She is the Founder of Paula's Choice and Beginning Press Publishing.[1] She is known for her view that skin care and cosmetics should be based on ingredients that have been subjected to peer reviewed research.[2]

Career

Begoun was born in suburban Chicago, Illinois. As a child, Begoun suffered from acne and eczema. She studied science at Northern Illinois University before moving to Washington D.C. in 1978 to work as a professional makeup artist and esthetician. Begoun then relocated to Washington, and opened her own cosmetics stores in Seattle in 1981, adding a business partner a short time later. In 1982, KIRO-TV in Seattle, Washington offered Begoun a consumer/feature reporter position, where she began reporting on the beauty industry as an investigative journalist. At that time she began working on her first book, Blue Eyeshadow Should be Illegal.[3]

Begoun had sold her business shares to her partner in 1984, and at the end of 1985 she self-published Blue Eye Shadow Should Be Illegal.[4] The book gained national attention, and resulted in the first of many appearances for Begoun on The Oprah Winfrey Show. She also began writing a syndicated column titled "Dear Paula," and received thousands of letters from women across the nation asking for specific information on various beauty products.[5][6] These requests inspired Begoun to write Don't Go to the Cosmetics Counter Without Me. The first edition was published in 1992.

In 2008, Begoun created Beautypedia.com, an online version of Don't Go to the Cosmetics Counter Without Me. The site is a product review database that claims to cover over 45,000 products from more than 300 brands.

In the early 1990s, Begoun began work with a team of cosmetic chemists to develop her own line of cosmetics and skin-care products. She claims that her products offer results based on published, peer-reviewed research, and that her extensive research of the cosmetic industry provided her with the expertise necessary to develop these formulations.[7] In 1995, Begoun began selling her products online. This has led some consumers to question the objectivity of her product reviews. As counter to these concerns, Begoun claims that Paula's Choice is one of the only companies that recommends products other than their own. [8][9][10]

Begoun remains a consultant for dermatologists, plastic surgeons, major cosmetics companies, news and industry insiders.[11][12][13][14] She positions herself as an internationally recognized authority and consumer advocate for the cosmetics and hair-care industries, and routinely appears on news and talk shows, including CNN,[15] Oprah,[16] The Dr. Oz Show,[17] and The View.[18][19]

Writing

Begoun is a self-published author of 18 books on the beauty industry, most notably Don't Go to the Cosmetics Counter Without Me, The Original Beauty Bible and Blue Eyeshadow Should Be Illegal. Her books have received international recognition,[20][21][22] have sold nearly three million copies, and have been translated into eight languages[23][24]

Radio show

Every other Tuesday, Begoun and her team broadcast an hour-long Internet radio show with topics centered on cosmetics, skin and hair care. The show also covers current beauty industry news, "myth-busting," best and worst products, and hosts special guests including dermatologists and cosmetic surgeons.[25] Listeners are invited to call in with questions for Begoun or her co-hosts, and each show includes product giveaways to callers. As of 2013, the radio show is on an indefinite hiatus.

Publications

  • The Best Places to Kiss in Northern California
  • The Best Places to Kiss in Southern California
  • The Best Places to Kiss in The Northwest
  • The Best Places to Kiss in New York City
  • Blue Eyeshadow Should Be Illegal (1985)
  • Blue Eyeshadow Should Absolutely Be Illegal (1991)
  • The Beauty Bible (1997)
  • The Complete Beauty Bible (2004)
  • The Original Beauty Bible: Skin Care Facts for Ageless Beauty (2009)
  • Don't Go Shopping for Hair Care Products Without Me (1st edition 1995; final edition 2004)
  • Don't Go to the Cosmetics Counter Without Me (1st Edition, 1991; currently in its 9th edition, 2012)
  • The Best Skin of Your Life Startes Here: Busting Beauty Myths so You Know What to Use And Why (2015)

References

  1. ↑ Beginning Press Publishing
  2. ↑ About Paula’s Choice Skin Care and Cosmetics
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Self-Publishing-Hall-of-Fame-Bs Self Publishers Hall of Fame: The Bs: Blue Eyeshadow Should be Illegal, 1st ed. 1985
  5. ↑ NT Times Daily News: Dear Paula Column
  6. ↑ Augusta Chronicle: Dear Paula Column
  7. ↑ About Paula’s Experience
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ The Denver Post, December 12, 2009: Fashion's look-back decade
  13. ↑ LA Times, June13, 2010: Brush Up at the Makeup Counter
  14. ↑ Salon, January 18, 2010: Hype in a Jar
  15. ↑ CNN: Live From the Headlines Show Transcripts, June 17, 2003
  16. ↑ The Oprah Winfrey Show, November 11, 2008
  17. ↑ The Dr. Oz Show, May 10, 2010
  18. ↑ The View, Nov. 11, 2008, November 2008]
  19. ↑ Nellie Cashman Business Women of the Year
  20. ↑ NT Times Daily News: Dear Paula Column
  21. ↑ Montreal Gazette Online: Q & A with Paula Begoun
  22. ↑ Interview with Cosmetic Critic Paula Begoun
  23. ↑ Don’t Go to the Cosmetics Counter Without Me, 2010 Press Release
  24. ↑ Paula Begoun: The Cosmetic Cop
  25. ↑ Paula’s Radio Show

External links

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