Pratidin Time

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Pratidin Time
180 px
Logo of Pratidin Time, Pratidin is written in Assamese script and Time is written in Latin script
Launched 25 December 2010 (2010-12-25)
Owned by Pratidin Group
Picture format 4:3 (576i, SDTV)
Country India
Language Assamese
Broadcast area India
Headquarters Guwahati, Assam, India
Replaced News Time Assam
Website pratidintime.com
Availability
Satellite
Airtel digital TV (India) Channel 619
Dish TV (India) Channel 783
Reliance Digital TV (India) Channel 788
Tata Sky (India) Channel 995
Videocon d2h (India) Channel 847
Cable
ACC Channel 004

Pratidin Time (Assamese: প্ৰতিদিন টাইম) is a 24-hour Assamese news channel. The programs of the channel include various infotainment, sports, entertainment, lifestyle, showbiz, fashion, education etc.

History

Pratidin Time was launched as 'News Time Assam' on 25 December 2010 at Ulubari, Guwahati. It was owned by Kolkata based Brand Value Communications Ltd under Rose Valley Group of Companies.[1] In 2015, the channel was acquired by Pratidin Group and re-branded as Pratidin Time.

Nitumoni Saikia is currently working as the Editor-in-chief for the channel.

Controversies

Ban

In July 2014, Ministry of Information and Broadcasting ordered to ban the transmission of News Time Assam for one day from midnight 30 July 2014 along with another Assamese news channel DY 365. This came as an effect of telecasting news stories about two girls and a member of the Legislative Assembly in 30 and 31 October 2013, content of which was found to be violated certain provisions of the programme code prescribed under cable Television Networks (Regulation) Act, 1995 and the rules framed there under.[2][3]

Social media

In August 2015, Pratidin Time was slammed on social media for airing a report on "scantily clad" women, calling them a summer-time nuisance that went against the local culture. After the massive outrage online, Pratidin Time pulled down the video from its official YouTube channel which was uploaded in May 2015. However, a copy of it with English subtitle went viral on social networking sites.[4][5] There has also been an online petition to the Assam's Chief Minister Tarun Gogoi to enforce responsible journalism, supported by many including Adil Hussain, Rajni Basumatary.

Pratidin Time has sparked outrage after it aired a video on how scantily dressed women are creating nuisance on the streets of Guwahati. The whole controversy started while they broadcast the video titled “Scantily Clad Girls: A Summer Time Nuisance” on YouTube. [6]

Competitors

References

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  6. http://www.magicalassam.com/2015/08/the-pratidin-time-controversy-everything-explained.html

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