Send My Love (To Your New Lover)

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"Send My Love (To Your New Lover)"
Single by Adele
from the album 25
Released 16 May 2016
Format digital download
Recorded
Genre Pop[1]
Length 3:43
Label XL
Writer(s)
Producer(s)
  • Max Martin
  • Shellback
Adele singles chronology
"When We Were Young"
(2016)
"Send My Love (To Your New Lover)"
(2016)
Music video
"Send My Love (To Your New Lover)" on YouTube

"Send My Love (To Your New Lover)" is a song by British singer Adele from her third studio album, 25 (2015). It was released on 16 May 2016 by XL Recordings as the third single from the album. The song was written by Adele, Max Martin and Shellback, while production was provided by the latter two. A pop song, the singer herself describes it as a "happy you're gone" song dedicated to an ex-boyfriend. "Send My Love" managed to appear on various international charts following the release of 25; following its release as a single it peaked at numbers 26 and 64 in the US and the UK respectively.

An accompanying music video directed by Patrick Daughters premiered on 22 May 2016 at the 2016 Billboard Music Awards. It features Adele singing the song against a black backdrop with many shots of herself overlapping one another. Upon its release, the clip was positively received by critics who praised it for its minimalist and simple concept and joyful nature. "Send My Love (To Your New Lover)" is part of the set list during Adele's third concert tour Adele Live 2016 which visits countries across North America and Europe.

Background and composition

After Adele's unfruitful recording sessions with Ryan Tedder, the pair went to lunch where Adele heard Taylor Swift's single "I Knew You Were Trouble".[2] Tedder informed Adele that the song was produced by Max Martin, and sent her clips of his work.[3] Shortly after this, Adele began work on the track, reworking a skeleton of a song she had written when she was thirteen years old after being inspired by the release of Frank by Amy Winehouse.[3] Martin came to London and the duo finished the track on the guitar.[2] The album version of the song was written by Adele, Martin and Shellback with the latter two also handling the production. Martin also provided some of the backing vocals and Shellback played the percussion. The track was recorded at two studios; MXM Studios in Stockholm and Eastcote Studios in London.[4]

"Send My Love (To Your New Lover)", has been compared to Swift's work[5][6] due to its "upbeat, poppy" sound.[7] Adele describes it as a "happy you're gone" song, which was inspired by an ex-boyfriend.[8] In the beginning, Adele grieves for the end of a past relationship. However, as the song progresses, she forgives her partner, acknowledges that she will move on past him and sends good wishes to his new relationship.[9] "Send My Love (To Your New Lover)" was composed using common time in the key of D major with a moderate tempo of 82 beats per minute. The chords in the verses alternate between D and Bm(add4). Adele's vocals span from the lower note of A3 to the higher note of D5.[10]

Critical reception

BBC News' Mark Savage called "Send My Love (To Your New Lover)" a "nimble pop song" and wrote that it "shows a fresh, playful side to the star".[11] Rob Garratt of The National described the song as a "bouncy pop nugget" and opined that it "falls into that classic pop tradition of transforming a turn-down into a lover's rebuke".[12] In a positive review, a writer for The Hindu described the track as a "spritely song" and called it "an I'm-so-glad-you're-gone number".[13] Los Angeles Times' Mikael Wood dubbed the song as "a welcome flash of sass".[14] Consequence of Sound writer Steven Arroyo called it a more joyful "sentimental cousin" of "Someone like You".[6]

Maeve McDermott and Patrick Ryan of USA Today included "Send My Love (To Your New Lover)" in their list of 2015's 50 best songs. McDermott wrote "this song is among the most interesting of her career" and likened it to the works of Elizabeth Fraser.[15] Complex's Michael Arceneaux thought that the track was the least sad song on 25, and added "It’s a little melancholy, but it comes with some shimmy-inducing production".[16] Kadeen Griffiths of Bustle opined that the song is "the audio equivalent of Adele throwing a middle finger at whatever poor dude made the mistake of wronging a songwriter".[17]

Business Insider's Tony Manfred opined that the song strays from Adele's previous work, writing "she wades into the waters of contemporary pop music like never before".[18] Nick Messitte of Forbes gave the song a positive review, writing "It’s got the grace of damning individuals without sinking to their level; it boasts nostalgia—not the least of which for a sound popularized in 2013", and opined that Adele didn't let Max Martin overpower her sensibilities.[19] Vanity Fair's Josh Duboff called "Send My Love (To Your New Lover)" "the poppiest song Adele has ever recorded" and named it his "pick for the breakout track on 25".[20]

Commercial performance

Before its release as a single, "Send My Love (To Your New Lover)" managed to debut on several charts. Following the release of 25, the song debuted at number 88 on the ARIA Singles Chart.[21] On the Ö3 Austria Top 40, it appeared at number 56 on the chart dated 4 December 2015.[22] "Send My Love (To Your New Lover)" debuted and peaked at numbers 14 and 64 on the music charts in Finland and France respectively.[23][24] On the Official German Charts, the song entered at 94.[25] "Send My Love (To Your New Lover)" reached number 46 on Spanish Singles Chart.[26] In the United Kingdom, it debuted at number 112 on the UK Singles Chart and number 18 on the UK Indie Chart.[27][28] It peaked at number 45 in Scotland on the chart issue dated 27 November 2015.[29]

In the United States, "Send My Love (To Your New Lover)" debuted at number 79 on the issue dated 12 December 2015 of Billboard Hot 100 dated dropped out of the chart the following week.[30] Following the release of its music video, the song re-entered the chart at a new peak position of 26 for the issue of 11 June 2016, selling 55,000 copies in that week and becoming Adele's ninth top 40 on chart; due to that it re-entered at number 13 on the Digital Songs chart.[31] It later entered at 21 and 29 on the Adult Top 40 and Adult Contemporary charts, respectively.[32][33] The song had a one-week stay at number 79 on the Canadian Hot 100.[34] On the South Korean Gaon Music Chart, it peaked at number 23.[35]

Music video

Development and release

The music video for the song was filmed in London, by American director Patrick Daughters. Adele talked about it to the crowd during a concert in Stockholm in April, saying that it was a dancing video, during which she lost "all... inhibitions".[36] Speaking to Entertainment Weekly about the shooting of the video, Daughters noted how there "isn't any editing in the video... [b]ut in a way, as you watch the video many times, you start to make your own edits because you focus on different layers of her performance".[37] The main idea behind the visual was to focus on Adele's performance; the concept behind it came from a line of the song about "letting go of her [Adele's] ghosts".[37] There were twelve takes for the video that were all combined in one shot eventually; during each of them Adele expressed her emotions with a different movement. The director elaborated in an interview:

We looked at the song, the different layers of her vocals, that was one way to approach some layers. Some we did in a place that was emotionally more fresh. Then we had some takes that were a little bit more about really what the songs about, letting go of that stuff and getting past that and being more celebratory. After we had a few that we were really happy with, then we started to play with the emotions, the prevailing emotion in the take, and also a different reading.[37]

A short teaser of the video was released on the singer's Twitter profile on 16 May 2016.[38] It premiered on 22 May at the 2016 Billboard Music Awards.[39][40] It was uploaded to the singer's official Vevo account shortly afterwards. The clip features the singer in front of a black backdrop.[41][42] As the music video progresses, multiple semi-transparent shots of the singer dancing at the same time appear layered on top of one another in kaleidoscopic form.[37][42] The camera focuses on her facial expressions throughout.[43] In the video, Adele wears a floral long-sleeved gown designed by Dolce & Gabbana which she chose by herself, without the assistance of a stylist or designer. She opted for it in order to stand out against the dark backdrop behind her. It was also chosen to "flow" with her movements.[44]

Reception

The video was described as "trippy and upbeat" by Jackie Strause and Keely Wold of The Hollywood Reporter who further noted how the singer intimately sings to the camera.[45] Anna Gaca commented how there was a simple concept behind it.[46] Erin Coulehan from the website Salon, was very positive towards the clip noting how the kaleidoscopic effects showcased the "ever-revolving feelings of confusion, frustration and eventual solace" a person goes through after the realization that their partner is going on with their life with another love interest, something described in the song's lyrics. Coulehan further opined that many people could relate to those feelings.[9] Sasha Gefen of MTV News described the visual as "psychedelic" and "ready to smash some YouTube records".[47] Josh Duboff of Vanity Fair felt that the video was something rarely seen by the singer and called it an "overall upbeat kaleidoscopic delight".[36] Lindsay Kimble, writing for People magazine praised Adele for opting towards a simple concept for the video and compared the effects to a hall of mirrors.[48] Bustle's Shannon Carlin praised the release of the video, saying that the singer managed to turn it into an event with its premiere at the Billboard Music Awards. She also commended it for giving viewers an opportunity to see the singer's dance moves.[49] Evan Minsker and Noah Yoo of Pitchfork Media observed that the multiple shots of Adele contributed towards a "ghostly effect".[50] Maeve McDermott writing for USA Today described it as a "swooning, floral vision".[38] Elle's Alyssa Bailey wrote that the simple concept behind the video, along with the colors, effects, the singer's dancing and singing made it "beautiful".[51] Eliza Thompson of Cosmopolitan noted that like the song itself, the clip was "absolutely gorgeous".[52] Nash Jenkins of Time magazine felt that it was not "much more" than what was seen in the snippet but nevertheless, called it "refreshing for its maturity and minimalism".[53] James Rettig from the website Stereogum was more negative towards the clip saying that it looks like a "boringly pretty screensaver" due to the many slow fading shots.[54]

Live performances

"Send My Love (To Your New Lover)" was performed live for the first time by the singer on 20 November 2015 at Joe's Pub during an iHeartRadio special launched for the release of 25.[55] The song is part of the set list of Adele's third concert tour Adele Live 2016. During the concerts, an acoustic version of the song was performed.[56]

Credits and personnel

Locations
Personnel

Credits adapted from the liner notes of 25.[4]

Charts

Chart (2015–16) Peak
position
Australia (ARIA)[57] 30
Austria (Ö3 Austria Top 40)[22] 56
Belgium (Ultratip Flanders)[58] 1
Canada (Canadian Hot 100)[34] 28
Canada AC (Billboard)[59] 20
Canada Hot AC (Billboard)[60] 31
Finland (Suomen virallinen latauslista)[23] 14
France (SNEP)[24] 64
Germany (Official German Charts)[25] 94
Ireland (IRMA)[61] 60
New Zealand (Recorded Music NZ)[62] 8
Scotland (Official Charts Company)[29] 38
South Korea (Gaon)[35] 23
Spain (PROMUSICAE)[26] 46
Switzerland (Schweizer Hitparade)[63] 58
UK Singles (Official Charts Company)[64] 64
UK Indie (Official Charts Company)[28] 4
US Billboard Hot 100[30] 26
US Adult Contemporary (Billboard)[33] 16
US Adult Top 40 (Billboard)[32] 16
US Mainstream Top 40 (Billboard)[65] 34
US Rock Airplay (Billboard)[66] 50

Radio and release history

Region Date Format Label
Worldwide[67] 16 May 2016 Digital download XL
United States Hot AC radio[68] Columbia
17 May 2016 Mainstream radio[69]

References

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  25. 25.0 25.1 "Officialcharts.de – Adele – Send My Love (To Your New Lover)". GfK Entertainment. Retrieved 31 December 2015.
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  33. 33.0 33.1 "Adele – Chart history" Billboard Adult Contemporary for Adele. Retrieved 1 June 2016.
  34. 34.0 34.1 "Adele – Chart history" Canadian Hot 100 for Adele. Retrieved 1 June 2016.
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External links