Stewart Brand

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Stewart Brand
He is at home in front of a full bookcase
At home in California, December 2010
Born (1938-12-14) December 14, 1938 (age 83)
Rockford, Illinois
Occupation Writer, editor, entrepreneur
Known for The Whole Earth Catalog
Long Now Foundation
Spouse(s) Lois Jennings (1966–1973)
Ryan Phelan (1983–present)[1]

Stewart Brand (born December 14, 1938) is an American writer, best known as editor of the Whole Earth Catalog. He founded a number of organizations, including The WELL, the Global Business Network, and the Long Now Foundation. He is the author of several books, most recently Whole Earth Discipline: An Ecopragmatist Manifesto.


Brand attended Phillips Exeter Academy. He studied biology at Stanford University, graduating in 1960. He was married to Lois Jennings, an Ottawa Native American and mathematician.[2] As a soldier in the U.S. Army, he was a parachutist and taught infantry skills; he later expressed the view that his experience in the military had fostered his competence in organizing.[3] A civilian again in 1962, he studied design at San Francisco Art Institute, photography at San Francisco State College, and participated in a legitimate scientific study of then-legal LSD, in Menlo Park, California.

Brand has lived in California since the 1960s. He and his second wife live on Mirene, a 64-foot (20 m)-long working tugboat. Built in 1912, the boat is moored in a former shipyard in Sausalito, California.[4] He works in Mary Heartline, a grounded fishing boat about 100 yards (91 m) away.[4] A favorite item of his is a table on which Otis Redding is said to have written “(Sittin' On) The Dock of the Bay”. (Brand acquired it from an antiques dealer in Sausalito.)[4]

Native American

Through engaging in scholarship and by visiting numerous Indian reservations, Brand familiarized himself with the Native Americans of the West. Native Americans have continued to be an important cultural interest, one which has continually re-emerged in Brand's work in various ways.

Merry Pranksters

By the mid-1960s, Brand became associated with author Ken Kesey and the "Merry Pranksters". With his partner Zach Stewart, he produced the Trips Festival in San Francisco, an early effort involving rock music and light shows. This was one of the first venues at which the Grateful Dead performed in San Francisco. About 10,000 hippies attended, and Haight-Ashbury soon emerged as a community.[5] Tom Wolfe describes Brand in the beginning of his 1968 book, The Electric Kool-Aid Acid Test.

NASA images of Earth

Earth from space, by William Anders, Apollo 8, 1968
Earth from space, by ATS-3 satellite, 1967

In 1966, Brand campaigned to have NASA release the then-rumored satellite image of the entire Earth as seen from space. He sold and distributed buttons for 25 cents each[6] asking, "Why haven't we seen a photograph of the whole Earth yet?".[7] During this campaign, Brand met Richard Buckminster Fuller, who offered to help Brand with his projects.[8] In 1967, a satellite took the photo. Brand thought the image of our planet would be a powerful symbol. It adorned the first (Fall 1968) edition of the Whole Earth Catalog.[9] Later in 1968, a NASA astronaut took an Earth photo[7] from Moon orbit, which became the front image of the spring 1969 edition of the Catalog. 1970 saw the first celebration of Earth Day.[6] During a 2003 interview, Brand explained that the image "gave the sense that Earth’s an island, surrounded by a lot of inhospitable space. And it’s so graphic, this little blue, white, green and brown jewel-like icon amongst a quite featureless black vacuum."

Douglas Engelbart

In late 1968, Brand assisted electrical engineer Douglas Engelbart with The Mother of All Demos, a famous presentation of many revolutionary computer technologies (including hypertext, email, and the mouse) to the Fall Joint Computer Conference in San Francisco.

Brand surmised that given the necessary consciousness, information, and tools, human beings could reshape the world they had made (and were making) for themselves into something environmentally and socially sustainable.[citation needed]

Whole Earth Catalog

During the late 1960s and early 1970s about 10 million Americans were involved in living communally.[10] In 1968, using the most basic approaches to typesetting and page-layout, Brand and his colleagues created issue number one of The Whole Earth Catalog, employing the significant subtitle, "access to tools".[11] Brand and his wife Lois travelled to communes in a 1963 Dodge truck known as the Whole Earth Truck Store, which moved to a storefront in Menlo Park, California.[11] That first oversize Catalog, and its successors in the 1970s and later, reckoned a wide assortment of things could serve as useful "tools": books, maps, garden implements, specialized clothing, carpenters' and masons' tools, forestry gear, tents, welding equipment, professional journals, early synthesizers, and personal computers. Brand invited "reviews" (written as in the form a letter to a friend) of the best of these items from experts in specific fields. The information also described where these things could be located or purchased. The Catalog's publication coincided with the great wave of social and cultural experimentation, convention-breaking, and "do it yourself" attitude associated with the "counterculture".

The influence of these Whole Earth Catalogs on the rural back-to-the-land movement of the 1970s, and the communities' movement within many cities, was widespread throughout the United States, Canada, and Australia. A 1972 edition sold 1.5 million copies, winning the first U.S. National Book Award in category Contemporary Affairs.[12]

CoEvolution Quarterly

To continue this work and also to publish full-length articles on specific topics in the natural sciences and invention, in numerous areas of the arts and the social sciences, and on the contemporary scene in general, Brand founded the CoEvolution Quarterly (CQ) during 1974, aimed primarily at educated laypersons. Brand never better revealed his opinions and reason for hope than when he ran, in CoEvolution Quarterly #4, a transcription of technology historian Lewis Mumford’s talk “The Next Transformation of Man”, in which he stated that "man has still within him sufficient resources to alter the direction of modern civilization, for we then need no longer regard man as the passive victim of his own irreversible technological development."

The content of CoEvolution Quarterly often included futurism or risqué topics. Besides giving space to unknown writers with something valuable to say, Brand presented articles by many respected authors and thinkers, including Lewis Mumford, Howard T. Odum, Witold Rybczynski, Karl Hess, Christopher Swan, Orville Schell, Ivan Illich, Wendell Berry, Ursula K. Le Guin, Gregory Bateson, Amory Lovins, Hazel Henderson, Gary Snyder, Lynn Margulis, Eric Drexler, Gerard K. O'Neill, Peter Calthorpe, Sim Van der Ryn, Paul Hawken, John Todd, J. T. Baldwin, Kevin Kelly (future editor of Wired), and Donella Meadows. During ensuing years, Brand authored and edited a number of books on topics as diverse as computer-based media, the life history of buildings, and ideas about space colonies.

He founded the Whole Earth Software Review, a supplement to the Whole Earth Software Catalog, in 1984. It merged with CoEvolution Quarterly to form the Whole Earth Review in 1985.

California government

From 1977 to 1979, Brand served as "special adviser" to the administration of California Governor Jerry Brown.


In 1985, Brand and Larry Brilliant founded The WELL ("Whole Earth 'Lectronic Link"), a prototypical, wide-ranging online community for intelligent, informed participants the world over. The WELL won the 1990 Best Online Publication Award from the Computer Press Association.[13] Almost certainly the ideas behind the WELL were greatly inspired by Douglas Engelbart's work at SRI International; Brand was acknowledged by Engelbart in "The Mother of All Demos" in 1968 when the computer mouse and video conferencing were introduced.[14]

Global Business Network

During 1986, Brand was a visiting scientist at the MIT Media Lab. Soon after, he became a private-conference organizer for such corporations as Royal Dutch/Shell, Volvo, and AT&T Corporation. In 1988, he became a co‑founder of the Global Business Network, which explores global futures and business strategies informed by the sorts of values and information which Brand has always found vital. The GBN has become involved with the evolution and application of scenario thinking, planning, and complementary strategic tools. In other connections, Brand has been part of the board of the Santa Fe Institute (founded in 1984), an organization devoted to "fostering a multidisciplinary scientific research community pursuing frontier science". He has also continued to promote the preservation of tracts of wilderness.

Brand listening in Sausalito, California, in 2009.

Whole Earth Discipline

The Whole Earth Catalog implied an ideal of human progress that depended on decentralized, personal, and liberating technological development—so‑called "soft technology". However, during 2005 he criticized aspects of the international environmental ideology he had helped to develop. He wrote an article called "Environmental Heresies"[15] in the May 2005 issue of the MIT Technology Review, in which he describes what he considers necessary changes to environmentalism. He suggested among other things that environmentalists embrace nuclear power and genetically modified organisms as technologies with more promise than risk.

Brand later developed these ideas into a book and published the Whole Earth Discipline: An Ecopragmatist Manifesto in 2009. The book examines how urbanization, nuclear power, genetic engineering, geoengineering, and wildlife restoration can be used as powerful tools in humanity's ongoing fight against global warming.[16]

In recent years, Brand, 71, has begun to rethink his earlier opposition to nuclear power and has embraced genetic engineering, geoengineering of the earth’s climate system, and other issues that were anathema to the traditional environmental movement. This evolution of his thinking has led to his new book, Whole Earth Discipline: An Ecopragmatist Manifesto.

The Long Now Foundation

Brand is co‑chair and President of the Board of Directors of The Long Now Foundation. Brand chairs the foundation's Seminars About Long-term Thinking (SALT). This series on long-term thinking has presented a large range of different speakers including: Brian Eno, Neal Stephenson, Vernor Vinge, Philip Rosedale, Jimmy Wales, Kevin Kelly, Clay Shirky, Ray Kurzweil, Bruce Sterling, Cory Doctorow, and many others.


Stewart Brand is the initiator or was involved with the development of the following:



As editor or as co-editor

See also


  • Phil Garlington, "Stewart Brand," Outside magazine, December 1977.
  • Sam Martin and Matt Scanlon, "The Long Now: An Interview with Stewart Brand," Mother Earth News magazine, January 2001[20]
  • "Stewart Brand" (c.v., last updated September 2006)[21]
  • Massive Change Radio interview with Stewart Brand, November 2003[22]
  • Whole Earth Catalog, various issues, 1968–1998.
  • CoEvolution Quarterly (in the 1980s, renamed Whole Earth Review, later just Whole Earth), various issues, 1974–2002.
  1. "Bio..." Retrieved 2014-05-20.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  2. Brand 2009, p. 236
  3. Stewart Brand. "Big Think Interview With Stewart Brand - Big Think". Big Think.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  4. 4.0 4.1 4.2 Lewine, Edward (April 19, 2009). "On the Waterfront". The New York Times. Retrieved 2009-11-02.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  5. Brand, Stewart. From Counterculture to Cyberculture: The Legacy of the Whole Earth Catalog. Stanford University Libraries via Google. Event occurs at 32:30. Retrieved 2009-11-07.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  6. 6.0 6.1 Brand, Stewart. "Photography changes our relationship to our planet". Smithsonian Photography Initiative. Retrieved 2009-11-06.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  7. 7.0 7.1 Brand 2009, p. 214
  8. Leonard, Jennifer. "Stewart Brand on the long view". Retrieved 2013-02-05.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  9. The front cover of the Fall 1968 edition of the Whole Earth Catalog showing the AST-3 image of 10 November 1967
  10. Turner, Fred. From Counterculture to Cyberculture: The Legacy of the Whole Earth Catalog. Stanford University Libraries via Google. Event occurs at 19:00. Retrieved 2009-11-07.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  11. 11.0 11.1 Kirk, Andrew G. (2007). Counterculture Green: The Whole Earth Catalog and American Environmentalism. KSBW. University Press of Kansas via p. 48. ISBN 0-7006-1545-8.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  12. "National Book Awards – 1972". National Book Foundation. Retrieved 2012-03-09.
    There was a "Contemporary" or "Current" award category from 1972 to 1980.
  13. Katie Hafner, The WELL: A Story of Love, Death and Real Life in the Seminal Online Community:(2001) Carroll & Graf Publishers ISBN 0-7867-0846-8
  14. "(5:26:00)". 2007-08-21. Retrieved 2011-10-29.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  15. "Environmental Heresies". MIT Technology Review.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  16. Stewart Brand (2009). Whole Earth Discipline: An Ecopragmatist Manifesto. Viking. ISBN 978-0-670-02121-5.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  17. "An Ecomodernist Manifesto". Retrieved April 17, 2015. A good Anthropocene demands that humans use their growing social, economic, and technological powers to make life better for people, stabilize the climate, and protect the natural world.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  18. Eduardo Porter (April 14, 2015). "A Call to Look Past Sustainable Development". The New York Times. Retrieved April 17, 2015. On Tuesday, a group of scholars involved in the environmental debate, including Professor Roy and Professor Brook, Ruth DeFries of Columbia University, and Michael Shellenberger and Ted Nordhaus of the Breakthrough Institute in Oakland, Calif., issued what they are calling the “Eco-modernist Manifesto.”<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  19. "Authors An Ecomodernist Manifesto". Retrieved April 17, 2015. As scholars, scientists, campaigners, and citizens, we write with the conviction that knowledge and technology, applied with wisdom, might allow for a good, or even great, Anthropocene.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  20. [1][dead link]
  21. "Bio".<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  22. PDF Archived May 18, 2005 at the Wayback Machine

Further reading

External links