Velocity (TV channel)

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Velocity
200px
Launched June 17, 2002
(as Discovery HD Theater)
Owned by Discovery Communications
Picture format 1080i (HDTV)
Country United States
Language English
Headquarters Silver Spring, Maryland
Replaced Discovery HD Theater
(2002–2007)
HD Theater
(2007–2011)
Sister channel(s) Discovery Channel
American Heroes Channel
Destination America
Website Velocity.com
Availability
Satellite
DirecTV (US) Channel 281 (HD)
DirecTV
(Latin America)
Channel 773 (SD) 1005
Dish Network
(United States)
Channel 246
Dish Network Mexico Channel 950
C Band AMC 11 - Channel 617 (4DTV Digital)
Claro TV Digital
(Colombia)
Channel 1302 (as Discovery HD Theater)
Cable
Cox Channel 740
Verizon FiOS Channel 631
Comcast Varies
IPTV
AT&T Uverse Channel 1104
Southern Fibernet Channel 1129 (HD)

Velocity (formerly HD Theater and originally Discovery HD Theater) is an American high-definition, commercial-based, cable and satellite television channel owned by Discovery Communications. The channel specializes in nonfictional programming, focusing on cars, sports related shows, and other programming targeted at men ages 18–54.

As of February 2015, approximately 62.3 million American households (53.5% of households with television) receive Velocity.[1]

History

The channel launched nationwide in the United States on June 17, 2002, as Discovery HD Theater.[2] The channel was rebranded to HD Theater on September 22, 2007, because Discovery Communications launched HD simulcasts of some of its other channels including Animal Planet, Discovery Channel, Science and TLC.[citation needed]

On April 14, 2011, Discovery Communications announced that HD Theater would be re-launched as Velocity later in the year: aimed primarily at an "upscale male" audience, the network focuses primarily on automotive-oriented programming and other shows of interest to a male audience.[3][4][5] The re-launch took place on October 4, 2011.[6]

Programming

Original

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Acquired

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Upcoming

Unique Rides

International versions

A Canadian version of Velocity, known as Discovery Velocity, launched on February 12, 2015, replacing Discovery World. The channel was, originally, the Canadian version of Velocity's original U.S. incarnation as Discovery HD Theater.[15]

References

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See also