Intermarché

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For Intermarché's sister supermarket located in rural areas, see Ecomarché. For the Les Mousquetaires group, see Les Mousquetaires.

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Intermarché
Public company
Industry Retail (hypermarkets, supermarkets, grocery stores)
Founded 1969
Headquarters Bondoufle, France
Key people
 Philippe Manzoni (CEO)
Products Top Budget
Sélection des Mousquetaires
Revenue
  • IncreaseEU€36,4 billion (2010)
  • EU€36,0 billion (2009)
Parent Les Mousquetaires
Subsidiaries Intermarché Hyper
Intermarché Super
Intermarché Contact
Intermarché Express
Slogan Intermarché, Tous unis contre la vie chére (Intermarché, united against an expensive life)
Website intermarche.com
File:IntermarcheBogny.jpg
An Intermarché supermarket in France.

Intermarché (English translation: Intermarket) is the brand of a general commercial French supermarket, part of the large retail group 'Les Mousquetaires' founded in 1969 under the name EX Offices, by Jean-Pierre Le Roch. EX Offices was renamed Intermarché in 1972.

Jean-Pierre Le Roch is the founder and first president of this franchise, and has provided leadership until 1994, then directly through the group 'Les Mousquetaires' made necessary by the creation of other brands.

History

Founded in 1969 under the name of EX Offices de distribution by Jean-Pierre Le Roch, the chain became Intermarché in 1972.

On 9 June 2009, Les Mousquetaires announced the extension of the Intermarché brand to all their subsidiaries, except Netto. Now Intermarché decline is based on the sales floor, as well as its location.

The old food stores owned by Les Mousquetaires under several brands, as well as the existing Intermarché stores have been divided into several groups:

  • Intermarché Hyper for the largest stores between 3,200 m2 and 6,000 m2
  • Intermarché Super around 2,000 m2, for most Intermarché stores
  • Intermarché Express convenience stores installed in city centers
  • Intermarché Contact convenience stores in rural areas which mostly replace Écomarché stores.
File:Intermarche cho.jpg
An Intermarché supermarket in Poland.

International expansion

Les Mousquetaires has Intermarché stores in Belgium and Portugal since 1991, in Poland since 1997 and in Serbia as well as Romania since 1999.

However, Intermarché left the Romanian market in 2012 because of poor sales. It was known as Interex in Romania.

Écomarché

The Écomarché chain of supermarkets was created in 1969 and developed in 1986. At one point[when?] there were 330 rural stores in France. They were similar to Intermarché, but mostly on a smaller scale than most supermarkets in France with a sales area between 400 and 1800 m². The target of the Écomarché chain was to compensate for the lack of local shops and to focus upon customer care, attention to the product, quality, choice and the environment.

From 2009, the Écomarché chain became two brands of the Intermarché, either Intermarché Contact if smaller than 1,500 square meters or Intermarché Super if bigger. The other Écomarché stores in urban areas became Intermarché Express or Intermarché Super (if larger than 1,500 sq. meters).

Écomarché stores could be found in Belgium, Portugal and France, which all became Intermarché Contact or Express.

Points of sale

In 2011, Intermarché had 1,800 supermarkets throughout France with a total surface of 2,660,000 m².

Competitors

See also

References

External links

pt:Intermarché

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