10 Corso Como

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10 Corso Como is a shopping and dining complex in Milan, Italy. It combines outlets that show and sell works of art, fashion, music, design, cuisine and culture.[1][2] It was founded in 1990 by gallerist and publisher Carla Sozzani.[3][4][5][6][7][8]

The complex began with an art gallery and a bookshop. Other spaces soon followed: a design and fashion store in 1991, the 10 Corso Como Cafè in 1998, a small hotel (with only three rooms) in 2003, and the Roof Garden in 2009.[9]

10 Corso Como and the 10 Corso Como logo are designed by American artist Kris Ruhs.[2] In 2002, 10 Corso Como opened in Tokyo in partnership with Comme des Garçons, designed by Rei Kawakubo and Kris Ruhs.[7]

In 2008, 10 Corso Como opened in Seoul in partnership with Samsung Cheil, Samsung Group, designed by Kris Ruhs.[7]

On 9 September 2011, 10 Corso Como celebrated its 20-year anniversary. On 31 March 2012, 10 Corso Como opened its second location in Seoul - 10 Corso Como at AvenueL, also designed by Kris Ruhs.[3]

10 Corso Como Shanghai, designed by kris Ruhs, opened on 14 September 2013 at 1717 Nanjing West Road at Wheelock Square.[10][11][12]

In popular culture

The Cheongdam-dong store was used as a filming location for the music video of Psy's 2013 single "Gentleman".[13]

References

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  10. http://www.10corsocomo.com/?pageID=shanghai&lang=eng
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  12. http://www.wallpaper.com/fashion/10-corso-como-arrives-in-shanghai/6762
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External links