43 Things

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43 Things logo
Web address 43things.com (offline)
Commercial? Yes
Type of site
Social network service
Registration Optional
Owner The Robot Co-op
Created by The Robot Co-op
Alexa rank
Negative increase 13,190 (April 2014)[1]

43 Things was a social networking website established as an online goal setting community.[2] It was built on the principles of tagging, rather than creating explicit interpersonal links (as seen in Friendster and Orkut). Users created accounts and then listed a number of goals or hopes; these goals were parsed by a lexer and connected to other people's goals that were constructed with similar words or ideas. This concept is also known as folksonomy. Users could set up to 43 goals, and were encouraged to explore the lists of other users and "cheer" them on towards achieving their goals.

The 43 Things website went offline on New Years Day, 2015.

Jeff Bezos visits the Robot Co-op in 2005


43 Things was launched on January 1, 2005, by the Robot Co-op, a small company based in Seattle founded by blogger Erik Benson, Maktub keyboardist Daniel Spils, and former Amazon.com and Microsoft executive Josh Petersen. 43things.com became read-only on August 15, 2014, and shut down permanently January 1, 2015.


According to "43 Things: A Community Study," 43 Things had two shortcomings: (1) it failed to have a central area containing documentation about the website and (2) it relied heavily upon RSS, which is unfamiliar to a large portion of users.[3] Regardless, it received solid reviews in regards to responsiveness and user suggestion integration.


In 2005, 43 Things won the Webby Award for the best social networking site.[4]

See also


  1. "43things.com Site Info". Alexa Internet. Retrieved 2014-04-01.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  2. "43Things API Profile". programmableweb.com. Archived from the original on 2014-04-16. Retrieved 22 October 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  3. "43 Things : A Community Study". mchabib.com. Retrieved 2015-04-30.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  4. "9th Annual Webby Awards Nominees & Winners (Social Networking)". Archived from the original on 24 January 2010. Retrieved 17 January 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>

External links