Although it is read by some younger children it is mainly aimed at teenagers and adults, with 72% of its current readership aged 20 or over. Total readership is approximately 278,000.
The current editor is Karin Wahlund Franck.
Featured comic strips
The principal cartoon strip is 91:an, whose principal character, Mandel Karlsson, is a young man (aged perhaps 20 or 21) doing conscribed military service in the Swedish Army. His number is "91", thus he is widely known in Sweden as "91:an Karlsson", although in the modern comic strip itself he is almost always referred to as Mandel (Eng: Almond, an extremely unusual first name), or simply as "91:an".
Historic line up
Other strips which have had runs in the comic are:
- Acke (the American strip Archie)
- Adamson (a Swedish strip which went on to great success in the United States, and worldwide, renamed as Silent Sam and Adamson's Adventures)
- Biffen och Bananen
- Flygsoldat 113 Bom
- Frisk och Rask
- Herr Larsson
- Historiska historier
- Knallhatten (the American strip Li'l Abner)
- Lilla Fridolf (now has its own comic book)
- Livet hemmavid
- Olle Bull (the American strip Oaky Doaks)
- Svenne Gurka
- Tuffa Viktor (the English strip Andy Capp)
- Uti vår hage (now has its own comic book)
- Vi å pappa (now published as an Annual)
- Vår lilla stad
Current line up
- Livet hemmavid
- Ferguson (every second issue)
- Lilla Fridolf (occasional)
- Flygsoldat 113 Bom (occasional)
91:an mot väggen
One of the key features of the comic is a remarkable readers' letters section, covering 2 pages, called 91:an mot väggen or Ställ 91:an mot väggen (Eng: Put No. 91 up against the wall). Here, one of the longest serving writers, Leif Bergendorff, replies to letters in an open and informative manner.
- 91:an (comic strip)
- Mandel Karlsson
- 91 Stomperud, a Norwegian comic character initially based on the Swedish character
- Adamson Awards
Note: all linked pages except the U.S. Subscription link are in the Swedish language.