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Launched 9 August 2009
Network Nine Network
Owned by Nine Entertainment Co.
Picture format 576i (SDTV) 16:9
Audience share 3.8% nationally (2010 ratings season, [1])
Slogan Good to Go!
Country Australia
Language English
Broadcast area Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Regional QLD, Southern NSW, Regional VIC, Tasmania, Northern NSW, Eastern SA, Southeast SA, Riverland SA, Griffith/M.I.A. NSW
Formerly called GO! (2009–2015)
Replaced Nine Guide (2001–2008)
Sister channel(s) Nine
Website 9now.com.au
TCN Sydney (DVB-T) 1059 @ 8 (191.5 MHz)[2]
GTV Melbourne (DVB-T) 1074 @ 8 (191.5 MHz),
QTQ Brisbane/Sunshine Coast (DVB-T) 1030 @ 8 (191.5 MHz)
NWS Adelaide (DVB-T) 1106 @ 8 (191.5 MHz)
STW Perth/Mandurah (DVB-T) 1026 @ 8 (191.5 MHz)
Freeview Nine metro (virtual) 93/99
Freeview WIN/NBN/SCA regional (virtual) 83/88
Freeview Imparja remote(virtual) 93/99
Foxtel (virtual) 139
VAST Imparja (virtual) 93/99
VAST WIN (virtual) 88
Foxtel metro
Foxtel regional
Fetch TV (virtual) 099
Streaming media

9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009.[3][4] It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, animation and drama aimed at people between the ages of 16 to 39, as well as kids.[5]


Origins and launch

The general concept for GO! was revealed on 23 March 2009, with the Nine Network announcing their intention to start a standard definition variety-based multichannel, launched mid-way through 2009. The channel's name and branding was first revealed as GO!99 on 14 April 2009 by TV Tonight, a blog dedicated to Australian television.[6]

The channel's final name was confirmed by the Nine Network via A Current Affair as GO! on 15 July 2009,[7] as well as multi-coloured logo variations.[3][7]

The channel went to air at 1:00 pm on 5 August 2009, broadcasting a promo loop. GO! officially began broadcasting scheduled programming from 9 August 2009 at 6:30 pm with a 1-minute promo featuring the song "Go!" by Sydney based sound house group Noise International featuring vocals by Sharon Muscat.[8] It was then followed by an episode of Wipeout, the first programme to air on the new channel.[9]

The Nine Network's regional affiliates, WIN Television and NBN Television, also launched GO! on 9 August 2009, on channel 88.

Darwin received the channel in October 2010 (over a year after other capital cities started transmitting the multi channel). From December 2010, Nine Network affiliate Imparja Television commenced transmission of the GO! channel to viewers in remote areas of Central, Northern and Eastern Australia,[10] before expanding to Eastern South Australia on 11 November 2011.

There have been reports that GO!'s technical launch had caused a significant number of digital TV receivers to no longer pick up Nine's digital channels. Nine have established a helpline for viewers experiencing problems or requiring assistance to tune in to the new channel.[11]

Later days

The theme song, "Go" by Noise International featuring Sharon Muscat was later released on iTunes in the same year that it launched (2009). A music video for the song was shown on GO! after programs featuring Sharon Muscat performing the song with a dancing crowd.

GO! celebrated its 1st birthday in 2010 by playing movies every night during the month of August 2010. GO! also played a mini clip during the commercial breaks thanking everyone for watching GO!

GO! introduced Newsbursts, a news-break filler program in 2010. These would usually feature a breaking news story and the weather. These were later dropped in 2011, replaced by repeats of Nine's Newsbreak.

GO! received a new on-air presentation for 2011. GO! also played a mini clip after programs during Summer 2010/2011, featuring the song "Hello" by The Potbelleez, saying that 2011 was going to be a great year for GO! with the slogan "Let's GO! 2011". This presentation remained unchanged for the next few years (Except for the lineup, which was updated in 2013 but not the rest).

On 27 January 2014, GO! stopped using the Supertext logo and switched to their own Closed Captioning logo.

2014 rebrand

On 2 February 2014, GO! received a new logo, new on-air presentation graphics updated by creative company DD8, a new demographic, and a revamped lineup, with Kids WB having a Weekday version.

The channel was also changed to a Youth-organised channel, with most of the daytime lineup having Kids programming, and most of the nighttime programming being Movies and Youth-Adult programming.

On 26 November 2015, the Nine Network introduced a network-wide rebrand of all of its digital channels with GO! being renamed 9Go!.[12] Additionally, 9Go! was moved to channel 93, but a simulcast currently remains available on channel 99.[13]

Later, 9Go!'s on-air theme was changed for a continuous design across all of its channels. This included a new look for program listings, program advertisements and promos.


Original plans for GO! suggested it would consist of a mix of entertainment and lifestyle programming (this rule wasn't featured until the launch of future Female-oriented HD channel GEM in 2010).[14][15] However, this branding was replaced by a youth-orientated light-entertainment channel instead.[16] GO!'s programming is generally structured under nightly themed blocks,[17] which consists of comedy on Sunday, all new reality shows on Tuesday, sci-fi on Wednesday,[citation needed] female-skewed drama on Thursday (until the launch of GEM, when it was replaced by Movies themings instead), and movies on Friday.[17] Movies screen with "limited and brief commercial breaks".[18] The schedule is designed not to cannibalise viewers from the main Nine channel.[19]

It was announced in June 2009 that the Nine Network had signed a $500 million deal with Warner Bros. to continue its current output deal for another five years from 2011 to 2015.[20][21] The deal helped Nine retain existing content (including many television series and films), as well as providing new content for both its primary channel, GEM (launched in 2010) and Go!.[20][21] The network also has ongoing content deals with Columbia Pictures and Village Roadshow,[20][21] and has secured a new content partnership with MTV Networks.[22] Feature classic films broadcast on 9Go! are sourced from its studio-output deals, including DreamWorks, DreamWorks Animation with Paramount, Lions Gate, Metro-Goldwyn-Mayer, Paramount Pictures and Warner Bros..

Leading up to the ad break, GO! airs replays of Nine's Newsbreak that air on the main Nine channel and from GEM. All newsbreaks are broadcast across any state. The NRL is shown on GO! in Melbourne, Adelaide, Perth and Tasmania on Friday nights when the cricket is scheduled on GEM.

Current programming

Upcoming programming

Former programming


NRL matches were shown on GO! on Friday Nights if the cricket was scheduled on GEM in Victoria, Tasmania, South Australia and Western Australia. GO! also broadcast the 2015 Liverpool FC tour matches against Brisbane Roar and Adelaide United. The NBL was broadcast on GO!, on Sunday if the cricket was scheduled on GEM.

Logo and identity history

When GO! was in development stages, the concept name was revealed as GO!99 on 14 April 2009 with a black and white concept logo.[6] On 15 July 2009, news program A Current Affair confirmed the name as GO! along with a scheme of multi-coloured logos based on the original concept logo.[3][7] On 2 February 2014, the channel's branding was refreshed with a new, 3D glossy logo with multi-coloured gradient variants. Following the network-wide rebrand on 26 November 2015, the channel was renamed 9Go! with the famous "nine dots" from Nine's logo integrated into then-current logo.[12] WIN Television has a variant of the GO! logo with the aforementioned channel's logo above the GO! 2009-2014 logo.

Identity history

  • 9 August 2009 – 2 February 2014: Good to GO! (accompanied in promotional trailers by "Go!'" by Noise International feat. Sharon Muscat)
  • Christmas slogan (since 2009): GO! HO! HO!
  • 2010 – 2012: Let's GO! (accompanied in promotional trailers by "Hello'" by The Potbelleez)
  • 2 February 2014 – 26 November 2015: GO! For It!
  • 26 November 2015 – present: Good to Go!


  1. Knox, David (29 November 2009). "Birth for a Nation". tvtonight.com.au. Retrieved 18 December 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  2. http://www.freetv.com.au/media/Engineering/Australian_Digital_Terrestrial_Television_Broadcasting_Service_Information_Register_-_Issue_4_-_January_2011.pdf
  3. 3.0 3.1 3.2 "Nine announces new TV channel". ninemsn. 15 July 2009. Retrieved 24 July 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  4. Knox, David (24 July 2009). "Nine releases GO! schedule". tvtonight.com.au. Retrieved 24 July 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  5. 5.0 5.1 5.2 5.3 5.4 5.5 Knox, David (17 June 2015). "Multichannel Survey: GO! / GEM". TV Tonight. Retrieved 17 June 2015.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  6. 6.0 6.1 Knox, David (14 April 2009). "GO!99 for entertainment?". tvtonight.com.au. Retrieved 29 September 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  7. 7.0 7.1 7.2 Knox, David (15 July 2009). "Nine confirms GO!99". tvtonight.com.au. Retrieved 15 July 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  8. "Exclusive: Channel GO! promo song". tvauscast.com. 3 November 2009. Archived from the original on 26 September 2010. Retrieved 24 November 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  9. Knox, David (29 July 2009). "Go Adjusts Launch Time". tvtonight.com.au. Retrieved 10 August 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  10. http://www.imparja.com/images/stories/switchons/imparja%5C%27s%20plans%20for%20digital%20broadcasting.pdf
  11. Moses, Asher (7 August 2009). "Nine flicks the Go! switch and everything fades to black". Sydney Morning Herald. Retrieved 10 August 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  12. 12.0 12.1 Knox, David (28 October 2015). "Nine Upfronts 2016: Nine goes HD, new lifestyle channel - and Daryl Somers returns". tvtonight.com.au. Retrieved 29 October 2015.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  13. Claire, Reilly (29 October 2015). "Nine Network to live stream all channels and revamp HD". cnet.com.au. Retrieved 1 November 2015.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  14. Sinclair, Lara (23 March 2009). "David Gyngell confirms plans for digital". The Australian. Archived from the original on 26 March 2009. Retrieved 30 June 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  15. Knox, David (23 March 2009). "Nine to launch 'entertainment channel'". tvtonight.com.au. Retrieved 30 June 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  16. Knox, David (20 June 2009). "Nine introduces youth channel: Go!". tvtonight.com.au. Retrieved 28 June 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  17. 17.0 17.1 Knox, David (23 July 2009). "More details ready to Go!". tvtonight.com.au. Retrieved 24 July 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  18. Knox, David (5 September 2009). "October 4th: All systems Go!". tvtonight.com.au. Retrieved 5 September 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  19. Knox, David (5 August 2009). "Survivors ready? Go!". tvtonight.com.au. Retrieved 25 August 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  20. 20.0 20.1 20.2 Knox, David (22 June 2009). "Warner deal helps build GO! for Nine". tvtonight.com.au. Retrieved 28 June 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  21. 21.0 21.1 21.2 Guider, Elizabeth; Bulbeck, Pip (21 June 2009). "Nine, Warners renew pact". The Hollywood Reporter. Retrieved 28 June 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  22. Knox, David (16 September 2009). "Curb, Wire & Weeds set to GO!". tvtonight.com.au. Retrieved 16 September 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  23. "YO-KAI WATCH TO LAUNCH 5th DECEMBER IN AUSTRALIA AND NEW ZEALAND". Nintendo Australia. 2 October 2015. Retrieved 2 October 2015.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>

External links