Aberdeen Group

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Aberdeen Group
Public
Industry Technology Services, Content Marketing Services, Research
Founded 1988
Headquarters Boston, MA
Key people
Gary Skidmore, CEO
Maribeth Ross, Managing Director & Chief Content Officer
Website aberdeenservices.com

Aberdeen Group, Inc. is an American technology and services company.

Purpose

Aberdeen conducts primary research studies surveying individuals as to their decisions and experiences when it comes to running their business.

Aberdeen Group was acquired by direct marketing company Harte-Hanks in September 2006.[1]

Aberdeen Group was acquired by Halyard Capital, a New York-based private equity fund in April 2015.[2]

Coverage

Aberdeen Group market research areas include the following:[3]

References

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  3. Research Aberdeen Group Inc.
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External links