Adopt-a-Pet.com
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Adopt-a-Pet.com is a North America’s largest non-profit pet-adoption web service that advocates pet adoption, gathering information from over 12,000 pet shelters in the U.S. and Canada, and presenting adoptable pet data in a searchable data base to facilitate pet adoption.[1][2] Adopt-a-pet.com is registered in Redondo Beach, California, as Humane America Animal Foundation.[3] The web site allows people to sign up to receive an email when a pet that satisfies their criteria appears in a local shelter. Adopt-a-Pet.com also contains information on pet care for first-time pet owners and publishes a newsletter. The web site also lists volunteer opportunities and promotes spaying and neutering of the pets.
In addition, Adopt-a-Pet.com promotes pet adoption through conventional and social media presence, public service announcements, and interactions with local governments. Currently, Adopt-a-Pet.com is sponsored by Nestlé Purina and Bayer Animal Health. Martha Stewart features Adopt-a-pet.com search engine on her blog.[4]
History
Adopt-a-Pet.com was founded in 2000 by David Meyer, Amy Luwis, Luke Montgomery and Steve Abbey as 1-800-Save-a-Pet.com. Initially, 1-800-Save-a-Pet.com was a program designed to end the overpopulation of companion animals in shelters in Los Angeles, California. The program was based on a year of research about the probled and proposed scientifically based solutions and projections.[5][6]
In the aftermath of Hurricane Katrina, 1-800-Save-a-Pet.com participated in the pet rescue effort by helping reunite pets with their owners and helping the pets that could not be reunited find either foster or new homes.[7][8]
In September 2008, the company changed its name to Adopt-a-Pet.com. In October 2008, Adopt-a-Pet.com partnered with Care2 to launch America's Favorite Animal Shelter contest. The winning shelters were awarded a total of $20000 worth of prices on December 4, 2008.[9][10] The contest took place again in 2009.[11][12]
In January 2009, Adopt-a-Pet.com launched a national ADOPT campaign accompanied by a poster created by Shepard Fairey using a photo by Clay Myers to raise awareness about adoption at the time President Obama was looking for a dog for his family.[13] This poster was on the cover of the Spring 2009 issue of Dog's Life Magazine and was fashioned after Fairey's Obama Hope poster.[14]
In April 2009, Adopt-a-Pet.com expanded its search to include, in addition to cats and dogs, rabbits, birds, small animals (such as hamsters and guinea pigs), farm-type animals, horses, amphibians, reptiles, and fish. In May the same year, it launched a social media campaign, "Social Petworking," introducing the capability to share a photo of an adoptable pet on a Facebook page or to attach it to an e-mail.[15]
In June 2010, Adopt-a-Pet.com paid tribute to Rue McClanahan, who was known as an actress and a supporter of pet adoption.[16]
In 2011, White Sox pitcher Mark Buehrle and his wife Jamie partnered with Adopt-a-Pet.com to create a public service billboard campaign to promote pet adoption.[17]
Management
- President and CEO: David Meyer
- Executive Director: Abbie Moore[18]
References
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External links
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