Advision Studios

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Advision Studios
General information
Address 23 Gosfield Street, W1W 6HG[1]
Town or city Central London
Country United Kingdom
Coordinates Lua error in package.lua at line 80: module 'strict' not found.

Advision Studios was a recording studio in Fitzrovia, Central London.[2]

Origins

Founded in the 1960s by Guy Whetstone and Stephen Appleby,[1] Advision originally provided voiceovers and jingles for television advertisements. The studio was initially located at 83 New Bond Street, but moved to 23 Gosfield Street in 1969.[1] [3] The studio complex was built to be able to house a 60-piece studio orchestra and had 35mm film projector screen for synchronicity.[2] Producer Martin Rushent began his career as a projectionist at Advision.[4]

History

By the mid-1960s Advision had become one of the top London studios for Rock and Pop music. The Yardbirds recorded their 1966 album Roger the Engineer at Advision on a 4-track machine. The Move recorded some of their early hits at Advision, including Flowers in the Rain in July 1967.[5] In early 1968 Advision became the first studio in the UK to obtain a professional 8-track recorder, which was built by Scully Recording Instruments. Among the first artists to use the 8-track machine were T. Rex, The Who, and Caravan. In 1970 the studio used a custom 24-channel desk with an 8-track recorder.[1][2] Advision was also first in the UK to install 16 and 24 track recorders in the early 1970s.[6]

In 1971 a 20-channel Neve console was added to the mixdown suite.[1] In the 1970s, the studios' focus moved toward Progressive rock music, and the company began producing music for bands such as Yes, Gentle Giant, and Emerson, Lake & Palmer, as well as Jeff Wayne's Musical Version of The War of the Worlds.[2]

A 1974 re-fitting gave the studio a console built in California by Quad-Eight Electronics for quadrophonic mixing and the UK's first computer-aided mixdown desk.[2][7]

Producers and engineers to have worked at Advision include Eddy Offord,[8] Eddie Kramer,[9] Martin Rushent,[4] Paul Northfield,[10] and Hugh Padgham.[11]

The Gosfield Street location has been occupied since 1993 by a studio called The Sound Company.

References

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  2. 2.0 2.1 2.2 2.3 2.4 Lua error in package.lua at line 80: module 'strict' not found.
  3. Discogs - Advision Studios - (profile and discography)
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  10. "Paul Northfield (Producer) 2013 Interview on the Signals of Intuition". The Signals of Intuition. 99.1 CJAM-FM. 2013-08-27. Retrieved 2013-08-28.
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External links