Sales and marketing
The gum has a bitter, medicinal taste, so children will not chew it, a concern for many energy products.
Wrigley temporarily halted production and sales of its Alert energy gum as the Food and Drug Administration (FDA) investigates the safety of caffeinated-food products, especially the possible effects of caffeinated gum on children and adolescents.
- "Wrigley Rolls Out Caffeinated Gum 'Alert'". adweek.com. Retrieved 9 May 2013.
- Mosbergen, Dominique (11 March 2013). "Wrigley To Launch Caffeinated 'Alert Energy' Gum". Huffington Post. Retrieved 9 May 2013.
- "Caffeine Gum Rattles Nerves of Health Experts". ABC News. Retrieved 9 May 2013.
- "Wrigley Stops Production of Caffeine Gum". your4state.com. Retrieved 13 September 2013.
- "WRIGLEY HALTS CAFFEINATED GUM". AP. Retrieved 9 May 2013.
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