Alexander Deichsel

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Alexander Deichsel (born 23 February 1935) is a German sociologist and professor at the University of Hamburg (Germany).[1]

Deischel completed his abitur at the Christianeum Hamburg.

He is the founder of sociology of brand (Markensoziologie) and co-editor of the Complete Works of Ferdinand Tönnies.


  • Markensoziologie (in German), Frankfurt on Main, 2006


  1. "Tief ins Glas schauen". Der Standard (in German). 19 May 2007. Retrieved 21 February 2011. <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>