Alexandre Hohagen

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Alexandre Hohagen
Born Brazil
Residence Brazil
Alma mater University of São Paulo
Occupation Vice President of Sales for Latin America, Facebook

Alexandre Hohagen is the Vice President for Latin America and US Hispanics at Facebook.[1][2]

Education

Hohagen has a degree in public relations from the University of São Paulo and post -graduate degrees in Business Administration from the International Institute for Management Development (IMD, Switzerland) and IIHR in the Netherlands.[1]

Career

Early career

He began his career managing public relations for Dow Chemical Brazil In 1995, he coordinated the Human Resources department for Boehringer Ingelheim and later the ABN Amro Bank.[3] Beginning in 2000,[3] he held several positions at UOL (Universo Online) including the Human Resources Director, Vice-President of advertising and e-commerce, and Director of Electronic Commerce.[4] He then became General Manager of HBO Brazil and oversaw the operations of the HBO Premium Channel and the Warner Channel.[5]

In 2008, he was nominated as an “Executivo de Valor” (Top Executive) in the IT and service sectors by the major Brazilian business newspaper Valor Economico.[6]

Google

In 2005, Hohagen joined Google as the General Manager for Brazil[3] and held this position until August 2008.[7] At this time, Google named Brazil as the location for Google’s Latin American headquarters and Hohagen as the Managing Director of Google Latin America.[8]

Since becoming the Latin American Managing Director of Google, Hohagen has made several major business moves for Google Latin America. Not long after the promotion, Hohagen signed a term of behavior adjustment with federal prosecutors to cooperatives in the Fight Against pedophilia on the Internet.[9] Google’s social network, Orkut, which was very popular at the time in Latin America, had quickly been overrun by child pornography. Hohagen’s act of signing the Conduct Adjustment Term not only showed Google’s commitment to Brazilian law, but also Hohagen’s commitment to eradicating online pedophilia.[9] The filter Hohagen and Google implemented on Google’s Orkut social network, is said to have reduced child pornography on the site by over 70%.[10]

He oversaw the implementation of Google Public Transport for Rio de Janeiro on Google Maps in 2009.[11][12]

In 2010, he announced the “Doodle for Google” contest, in which children ages six to fifteen where invited to submit a remake of the Google logo inspired by the theme “Brazil’s Future”. For every entry Google received, the company planted a tree in a forest on the border of São Paulo and Paraná, Brazil. The winner of the contest received a laptop, a trip to the forest, and their design featured on Google for 24 hours.[13]

Facebook

In 2011, Hohagen was hired as the Vice President of Sales for Latin America at Facebook.[2]

References

  1. ↑ 1.0 1.1 Google Intl (Spanish)
  2. ↑ 2.0 2.1 New York Times Blog Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ 3.0 3.1 3.2 Google Press Summit 2.0
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Festival of Media
  6. ↑ Valor Online (Portuguese)
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ 9.0 9.1 Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.

14. Facebook Launches Dedicated U.S. Hispanic Brand Offer - Alexandre Hohagen Moves to Miami Offices - Hispanicize Wire - November 7, 2013

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