Arnott's Shapes
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Two boxes of cheddar-flavored Shapes
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| Product type | Snack food |
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| Owner | Arnott's Biscuits Holdings |
| Country | Australia |
| Introduced | 16 February 1964 |
| Markets | Australia UK (discontinued) |
| Tagline | Flavour you can See |
| Website | http://www.arnotts.com.au/products/shapes/ |
Arnott's Shapes are a popular line of savory biscuits produced by Arnott's in Australia. First produced in Victoria in the 1950s, they were originally made in the shape of potato chips, until bakers realized they were too difficult to cut and were a waste of dough. In 1974, they switched to the flat biscuits, which are sold today. Arnott's Shapes are sold in different packaging including multi pack bags and boxes. In Australia during the mid-1990s Arnotts reduced the box packaging size of the core flavors from 250 grams to 200 grams. During 2011 Arnotts further reduced the packaging size from 200 grams to 175-185 grams.[1] The reason for the name "Shapes" is because of the variety of the individual biscuit shapes, depending on the flavor. Arnott's boasts that Shapes are "baked, not fried", which is a less fatty method of cooking. Over 53 million packets of Shapes are consumed each year in Australia.[2] In 2016, Arnott's changed the recipe of the iconic biscuits, with many customers complaining that they were not happy about the so-called improved updated formula[3]
Contents
- 1 Flavours
- 1.1 Original core flavors (pre-2016)
- 1.2 Current core flavors (post-2016)
- 1.3 Pizzeria range (January 2004)
- 1.4 Crispy Puffs range (2006)
- 1.5 Flavors of the World range (May 2009)
- 1.6 Roadies range (September 2011)
- 1.7 Aussie BBQ Meat Lovers range (January 2012)
- 1.8 Sizzling Summer range (September 2012)
- 1.9 Footy Fever range (May 2013)
- 1.10 Pizzarama range (May 2013, few days after Footy Fever)
- 1.11 Soundz range (August 2013)
- 1.12 Sensations range (December 2013)
- 1.13 Honey BBQ Chicken (January 2014)
- 1.14 Light & Crispy range (October 2014)
- 1.15 Extreme range (January 2015)
- 1.16 Former flavors
- 2 Sales in the United Kingdom
- 3 References
- 4 External links
Flavours
Original core flavors (pre-2016)
These flavors have existed since the snack's inception:
- Barbecue (during the Christmas season they would be changed to a Christmas tree shape)
- Cheddar
- Cheese and Bacon
- Chicken Crimpy
- Chicken Drumstick
- Pizza
- Savoury
- Nacho Cheese
Current core flavors (post-2016)
Formulaic changes in the seasoning's makeup plus the omission and addition of flavours have revised the core range:
- Barbecue
- Original Barbecue
- Cheddar
- Cheese and Bacon
- Roast Chicken
- Chicken Crimpy
- Pizza
- Savoury
- Nacho Cheese
- Hot Dog (available only at Coles supermarkets)
- Salt & Vinegar (available only at Woolworths supermarkets)
Pizzeria range (January 2004)
- BBQ Meat Lovers
- Hawaiian
- Super Supreme
Crispy Puffs range (2006)
Hollow, puffy shapes with a crisp texture.
- Chicken Drumstick
- Cheese and Onion
- Sweet Chilli and Sour Cream
The range was reduced to just Chicken Drumstick, then discontinued.
Flavors of the World range (May 2009)
Flavours around the world.
- Italian Woodfired Pizza
- French Onion and Cheese
- Texan BBQ
- Mediterranean Feta and Herb
Roadies range (September 2011)
- Pepper Steak
- Chilli
- Tangy BBQ Ribs
- Sea Salt and Vinegar
- Crispy Cheddar Potato Skins
- Peri Peri Chicken
Aussie BBQ Meat Lovers range (January 2012)
A one-flavor range commemorating Australia Day.
- Aussie BBQ Meat Lovers (was re-released in January 2014)
Sizzling Summer range (September 2012)
- Honey BBQ Chicken
- Flame Grilled Steak & Onion
- Sour Cream & Summer Herbs
Footy Fever range (May 2013)
A flavor exclusive at Coles, available each year during AFL and Australian soccer highlights:
2013
- Beef & Bacon Burger
- BBQ Chicken Wings
2014
- Cheesy Nachos & Sour Cream
- BBQ Chicken Wings
- Herb & Garlic Crust
Pizzarama range (May 2013, few days after Footy Fever)
- Woodfired Margherita
- Super Supreme
Soundz range (August 2013)
- Cheese Supreme Pizza
- Sweet Chilli & Sour Cream
- Sweet & Sticky BBQ Ribs
Sensations range (December 2013)
A collection of flavours marketed towards customers more appreciative of 'gourmet' tastes:
- Basil Pesto & Paremsan with poppy seeds
- Vintage Cheese & Chives with sesame seeds
- Roasted Garlic & Parmesan with sesame seeds
- Tomato & Chilli with poppy seeds
- Cheddar & Peppercorn with poppy seeds
- Honey Soy Chicken with sesame seeds
- Sea Salt and Balsamic Vinegar with poppy seeds
- Lime and Chilli with poppy seeds
- Caramelised Onion & Cheddar with poppy seeds
Honey BBQ Chicken (January 2014)
- Honey BBQ Chicken
Light & Crispy range (October 2014)
- Tasty Cheddar & Chives
- Sweet Chilli & Sour Cream
- Balsamic Vinegar & Sea Salt
- Honey BBQ Chicken
Extreme range (January 2015)
- Chilli Charge
- BBQ Ribs Blast
- Salt & Vinegar Smash
- Peri Peri Chicken Slam
- Mega Cheese Burger
Former flavors
- Salt and Vinegar
- Tomato Salsa
- Crispy Chicken
Sales in the United Kingdom
Shapes were on sale in the United Kingdom at Asda in early 2011 as an export product. Due to a poor marketing campaign sales were underwhelming and they are no longer stocked by Asda. They were then stocked by Tesco but are no longer as of March 2013.
References
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