Aspire TV

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Aspire TV
Aspire TV logo.JPG
Launched 21 May 2013
Network Southern Cross Ten
Southern Cross Television
Owned by Southern Cross Austereo
Picture format 576i (SDTV) 16:9
Country Australia
Language English
Broadcast area Regional NSW, Regional Victoria, Regional QLD, Tasmania, Darwin, remote SA
Sister channel(s) SC10
Freeview SC10 owned (virtual) 56
Freeview SCTV owned (virtual) 66

Aspire TV is an Australian advertorial datacasting channel launched on 21 May 2013. The channel operates a 24-hour / day format of mostly US produced infomercial and, to a lesser extent, other paid program content including religious programming.

When introduced, the "datacasting" concept was promoted (by the government of the day) to provide opportunity for the new services to broadcast information to schools, broadcast university lectures and other non traditional broadcast TV content.

However, without any legislative restriction on its use, the "datacasting" services have been solely used for advertising purposes, with airtime sold almost exclusively to "home shopping" companies.

See also