BMW Brilliance

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BMW Brilliance Automotive Ltd.
华晨宝马汽车有限公司
Private joint venture
Industry Automotive
Founded 2003 (2003)
Headquarters Shenyang, Liaoning, China
Area served
 China
Key people
 Olaf Kastner (Chief Executive Officer and President)
Lei Xiaoyang (Chief Financial Officer and Senior Deputy President)[1]
Products Automobiles
Owner BMW (50%)
Brilliance Auto (40.5%)
Shenyang municipal government (9.5%)
Number of employees
 approx. 3,900
Website www.bmw-brilliance.cn

BMW Brilliance (officially BMW Brilliance Automotive Ltd.) is an automobile manufacturing company headquartered in Shenyang, China and a joint venture between BMW and Brilliance Auto. Its principal activity is the production, distribution and sale of BMW passenger cars in mainland China.

The BMW Brilliance Zinoro all-electric crossover, based on the BMW X1, is the first product of BMW Brilliance’s new brand and the first new energy vehicle (NEV) from a Chinese premium manufacturer.[2] Since early 2014 the Zinoro 1E is available for leasing only in Beijing and Shanghai.[2][3]

History

On 27 March 2003 BMW and Brilliance Auto agreed to form a joint venture to produce BMW cars for the Chinese market, with BMW holding a 50 per cent stake, Brilliance Auto 40.5 per cent and the Shenyang municipal government 9.5 per cent.[4][5] BMW and Brilliance agreed to invest an initial €450 million (US$483 million) in the venture.[5] The first Chinese-made BMW, a BMW 325, was sold in October 2003.[6]

In April 2009 BMW Brilliance announced that it would construct a second automobile assembly plant in China.[7] Construction of the plant began in Shenyang in June 2010, with a planned cost of US$73.53 million and a production capacity of 100,000 units.[8] Production at the plant began in May 2012.[9]

In January 2011 BMW Brilliance announced that it would begin Chinese production of a BMW 5 series electric hybrid car later that year.[10]

Products

BMW Brilliance currently produces the following vehicles:[11]

Electric drive

BMW Brilliance unveiled the all-electric Zinoro 1E at the 2013 Guangzhou Auto Show. The all-electric crossover is based on the BMW X1 and is the first product of BMW Brilliance’s new brand and the first new energy vehicle (NEV) from a Chinese premium manufacturer.[2]

The Zinoro 1E has a rear-mounted 125 kW electric motor and produces peak torque of 250 N·m (184 lb-ft). The motor is powered by a lithium iron phosphate battery pack that can deliver an all-electric range of up to 150 km (93 mi). Charging of the battery takes around 7.5 hours with a 16A wallbox. Top speed is electronically limited to 130 km/h (81 mph).[2]

Since early 2014 the Zinoro 1E is available for leasing only in Beijing and Shanghai, and the company plans to open another showroom in Shenyang.[2][3] Leasing starts at 400 RMB per day (~US$65) or 7,400 RMB per month (~US$1,200). The annual contract includes the wall box charger, car registration plate, insurance, maintenance, and repairs.[3] The Zinoro 1E is eligible for a NEV plate in Beijing, which has a registration quota of 20,000 new energy vehicles for 2014.[3] In Shanghai license plates are auctioned for the equivalent of just under €10,000 as of September 2014. Electric cars get their license plate free of charge.[12]

  • A BMW 3 Series produced by BMW Brilliance

  • A BMW 5 Series produced by BMW Brilliance

  • A BMW X1 produced by BMW Brilliance

Sales

Calendar year Total sales (vehicles produced in China)
2005
2006 22,500[13]
2007 30,600[13]
2008
2009 44,888[14]
2010
2011 108,189[15]
2012

References

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External links


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