Baby Bottom Butter
Baby Bottom Butter is a balm sold by English supermarket chain Waitrose, used upon babies' bottoms to soothe them and prevent nappy rash. It is produced in Hampshire.[1] When they reformulated it to remove preservative parabens and other petrochemicals, they found that sales increased significantly as mothers started to use it themselves, in place of expensive skin cream.[1] The natural ingredients now include olive oil, camomile oil and lavender.[1] As the word spread through parenting websites, with many women praising its softening and firming effect, the product sold out at many stores.[2] In 2008, the product sold eight years worth of stock in just four months following this buzz.[3] Enthusiasm for the balm continued and, in 2011, it was announced to be Waitrose's best-selling skincare product.[4]
