Bade and Chote
| Bade and Chote | |
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Bade and Chote
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| First appearance | 2007 |
Bade and Chote are a pair of animated characters that appear on interstitial programming segments titled Bakwaas Bandh Kar ["Stop the Nonsense"] on 9XM, the Indian music and movie channel.
Appearance and characteristics
Bade and Chote are shapeless alien-type characters who inhabit a non-specific Indian city. The characters are college buddies and spend their time in frivolous and humorous conversation about nothing.[1] Their bizarre appearance and behavior was designed to provide an indication of the personality of 9XM at its launch as humorous and irreverent.[1]
Media
In August 2010, 9XM entered into a licensing agreement to license the images of Bade and Chote and other animated characters for use in children's clothing and accessories.[2] 9XM has also created online content on Facebook involving the characters. "Be a Star Papparazzi" gives players the opportunity to try to capture a virtual photo of Bollywood star Badshah Shahrukh Khan while trying to avoid the antics of Bade and Chote.[3] The game offers a related "Can you think like Chote?" in which players are challenged to complete jokes in the style used on Bakwaas Bandh Kar.[3] The characters also have their own Twitter accounts, tweeting about popular culture and entertainment.[citation needed] The daily turnover of consumer interaction on these platforms reflects their popularity[4]
References
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