Bandai Namco Holdings

From Infogalactic: the planetary knowledge core
Jump to: navigation, search
Bandai Namco Holdings Inc.
Native name
Traded as TYO: 7832
Industry Toys
Video games
Amusement park
Predecessor Bandai, Namco
Founded Tokyo, Japan September 29, 2005 (2005-09-29)
Headquarters Shinagawa, Tokyo, Japan
Area served
Key people
Shukuo Ishikawa
(Chairman and CEO)
Mitsuaki Taguchi
(President and COO)
Revenue Increase US$4.741 billion (2011)[1]
Increase US$196.488 million (2011)[1]
Increase US$22.225 million (2011)[1]
Total assets Decrease ¥308.3 billion (2011)[1]
Total equity Decrease ¥213.7 billion (2011)[1]
Number of employees
7,013 (as of 2011)
Subsidiaries See list

Bandai Namco Holdings Inc. (BNHD) (株式会社バンダイナムコホールディングス Kabushiki Gaisha Bandai Namuko Hōrudingusu?), also known as the Bandai Namco Group, is a Japanese holding company formed from the merger of Namco and Bandai.[2] It specializes toys, video games and arcades, anime, and amusement parks, including properties such as Tamagotchi, Pac-Man, Power Rangers, and Big Hero 6. The new entity was founded on September 29, 2005. The company has its headquarters in Shinagawa, Tokyo.[3] Their US branch, Bandai Namco Holdings USA, was officially formed on January 6, 2008 and handles the US operations of the company from their headquarters in Cypress, California.[4]


The main business of Bandai Namco Holdings consists of the design and implementation of management strategies for the conglomerate and providing support for the overall business of its subsidiaries. It brings all of the brands of Namco and Bandai into one organized brand, and is subsidized into things like the separate companies (Namco and Bandai) or others like Bandai Namco Entertainment, the video game division of the company, as Namco now does things like manage the countless tourist and amusement attractions they have across the world, like Namco Funscape in London or their game rooms in the Mall of America. They also supply various arcade machines to movie theatres and arcades across the globe.[3]


Namco Bandai Holdings was created in 2005, when Namco and Bandai performed a management integration,[5] 57% percent of the company's holding went to Bandai while 43% went to Namco. Furthermore, Bandai swapped one of its shares for 1.5 of the new Namco Bandai. Namco traded evenly with a one-for-one share.[6] carried out via a share exchange. The shareholders of Namco received one NBHD share for each Namco share and the shareholders of Bandai received 1.5 NBHD shares for each Bandai share.[2] Prior to the merger, lots of organization of the two companies took place, as subsidiaries of Bandai or Namco were now subsidiaries of other Bandai or Namco companies that better suited what the company was doing.

In September 2006, BNHD acquired CCP Co., Ltd. from Casio and made it a wholly owned subsidiary.[7][8]

NBHD fully acquired developers Banpresto (whose video game operations were absorbed into Namco Bandai Games on April 1, 2008)[9] and Namco Tales Studio since the merger. Formerly, both were partially owned by Bandai and Namco respectively. On March 31, 2006, Namco and Bandai's video game operations merged into Namco Bandai Games Inc. (NBGI). Namco's arcade and facility management continues under the name of Namco Ltd.

The business of Bandai Networks Co., Ltd. was merged into Namco Bandai Games, Inc. in April 2009 and Bandai Networks subsequently ceased to exist as a separate company.[10]

Namco Bandai bought a 34% stake in Atari Europe on May 14, 2009, paving the way for its acquisition from Infogrames.[11] Until June 30, 2012, Infogrames had the option to sell the other 66% in Atari Europe to NBHD.[12] Between June 31, 2012 to June 20, 2013, Namco Bandai gained the option to acquire the 66% stake.[13] On the 7th of July 2009, Namco Bandai Holdings bought 100% of Atari Australia Pty Ltd. NBHD acquired 100% of the shares of Atari Asia Holdings Pty. Ltd. and 100% of the shares of Atari UK Ltd.[14] These former Atari companies were merged into Namco Bandai Partners to handle distribution and publishing support in PAL territories, including contracts for other publishers' titles. Namco Bandai has also pursued whole ownership of D3 Publisher, owning 95% of the company. Right now, D3 makes tie-in titles, such as a series of Adventure Time, Ben 10, and a Marvel mobile game called Marvel Puzzle Quest.[15]

Namco Bandai has also created many things since the merger of the company, such as the new Pac-Man and Tamagotchi animated TV show, Pac-Man and the Ghostly Adventures, Tamagotchi!, and the ShiftyLook webcomic series, which focuses on reviving Namco's classic game series as comic strips. Comic strip series include Bravoman, Sky Kid, Xevious, Alien Confidential, Rocket Fox, Scar (based on Genpei Toumaden), and many more.

In August 2013, Namco Bandai opened a studio in Vancouver, broadening its reach for the western demographic.[16]


NBHD is organized into three Strategic Business Units, supplemented by Affiliated Business Companies that provide logistical support.[17] The SBUs consist of Toys & Hobby, Content (video games, anime and recording), and Amusement Facility (theme parks).

Organizational history

The organization of BNHD has changed considerably since the merger. In 2007, NBHD consisted of 5 SBUs (strategic business unit) and the Affiliated Business Companies.[18] In April 2009, the Game Contents SBU and the Network SBU were merged[19] and since April 2010, NBHD consists of three SBUs and the Affiliated Business Companies.[20]

Toys & Hobby SBU

The Toys & Hobby SBU is mainly made up of the former Bandai's toy-making facilities and regional subsidiaries.[21][22]

  • Bandai Co., Ltd.
    • Bandai S.A.
    • Bandai UK Ltd.
    • Bandai España S.A.
    • Bandai GmbH
    • Bandai Polska SP.ZO.O
    • Bandai (H.K.) Co., Ltd.
    • Bandai Asia Co., Ltd.
    • Bandai Korea Co., Ltd.
    • Creative Works Co., Ltd.
    • Bandai (Guangzhou) Co., Ltd.
    • Bandai Taiwan Co., Ltd.
    • Bandai South Asia Pte., Ltd.
    • Bandai Industrial Co., Ltd.
    • Bandai (Shenzhen) Co., Ltd.
    • Bandai America Inc.
    • Bandai Corporacion Mexico S.A. de C.V.
  • Megahouse Corporation.
  • CCP Co., Ltd.
  • Seeds Co., Ltd.
  • Plex Co., Ltd.
  • People Co., Ltd.
  • Sun-Star Stationary Co., Ltd.
  • Fujiya Co.
  • Tenyo

Content SBU

The Content SBU is responsible for all video game products, including games for home consoles, arcades, and mobile platforms,[23] as well as anime production and distribution. The bulk of these facilities are made up by the former Namco, also with Banpresto and D3 Publisher, and the Sunrise anime production company, along with the following:


Bandai Namco Holdings - Content SBU Asia
Parent Company Subsidiary Location Notes
Bandai Namco Entertainment Bandai Namco Games Tokyo, Japan Merged from video game development divisions of Bandai and Namco in 2006.
Bandai Namco Studios Tokyo, Japan
Bandai Namco Games Asia Bandai Namco Games Asia China
Bandai Namco Games Korea South Korea
Bandai Namco Games Taiwan Taiwan
Bandai Namco Games HK (Hong Knog) Hong Kong
Bandai Namco Studios Singapore Singapore
D3 Publisher D3 Publisher Japan Founded in 1992. Acquired in 2009.
Vicious Cycle Software
Cellius Tokyo, Japan Founded in 2007.
Bandai Visual Bandai Visual Shiodome, Minato, Tokyo, Japan
Bandai Entertainment
Bandai Visual USA (Honneǎmise)
Beez Entertainment (European branch of Bandai Entertainment)
Bandai Namco Pictures
Bandai Channel
Sunrise Music Publishing
Sunrise Interactive
Sunrise USA
Bandai Namco Pictures
Animax Broadcast Japan Inc. (joint venture between Sony Pictures Entertainment, Toei Animation, TMS Entertainment and Nihon Ad Systems)


  • Bandai Namco Games America
    • Bandai Namco Games Brazil
    • Bandai Namco Studios Vancouver
  • Bandai Namco Online
  • Bandai Entertainment


Bandai Namco Holdings - Content SBU Europe
Parent Company Subsidiary Location Notes
Bandai Namco Games Europe Bandai Namco Games Europe
Bandai Namco Games France Cergy-Pontoise, France
Bandai Namco Games Hellas (Greece) Alexandroupoli, Greece
Bandai Namco Games Nordic Stockholm, Sweden
Bandai Namco Games Portugal
Bandai Namco Games Iberica Madrid, Spain
Bandai Namco Games Germany Frankfurt, Germany
Bandai Namco Games UK (United Kingdom) London, England
Bandai Namco Games Romania Bucharest, Romania
Beez Entertainment


  • Bandai Namco Games Australia
  • Bandai Namco Games NZ (New Zealand)
  • Namco Bandai Studios Asia Pty Ltd in Sydney, Australia, formerly Infogrames Studios Asia Pty Ltd and Atari Studios Pty Ltd.
  • Namco Bandai Melbourne House Pty Ltd in Melbourne, Australia, formerly Infogrames Melbourne House Pty Ltd and Atari Melbourne House Pty Ltd.
  • Namco Bandai Partners Australia Pty Ltd in Sydney, Australia, founded as Ozisoft Pty Ltd in 1982, acquired July 7, 2009 from Atari.
  • Namco Bandai Partners Asia Holdings Pty Ltd in Sydney, Australia. Former names have been Atari Asia Holdings Pty Ltd and Infogrames Asia Holdings Pty Ltd, serves as Namco Bandai's asset holdings company for the Asian region outside of Japan.

Former subsidiaries

Amusement Facility SBU

The Amusement Facility SBU oversees the company's theme parks and the management of its own arcades, most of which were acquired through the merger with Namco.

Affiliated Business Companies


  1. 1.0 1.1 1.2 1.3 1.4 "en_2011_3" (PDF). Bandai-Namco.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  2. 2.0 2.1 Bandai, Namco to merge in Sept to form Japan's No 3 toy, game group - UPDATE 2,, 5 February 2005, archived from the original on 14 August 2011, retrieved 20 December 2010<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  3. 3.0 3.1 "Corporate Data | About Company | BANDAI NAMCO Holdings". Retrieved 2014-06-28.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  4. Namco Bandai Holdings (USA) Inc. introduction, Bandai Namco, retrieved 4 August 2010<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  5. Missing or empty |title= (help)<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  6. "Tekken's worldwide domination continues as it goes online for the first time on the PlayStation 3 system". Namco Bandai Games America Inc. Retrieved 23 January 2011.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  7. "NAMCO BANDAI Holdings Inc. Announces Acquisition of CCP Co., Ltd". Reuters. 2006-09-12. Retrieved 2010-12-31.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>[dead link]
  8. About Company - History, Namco Bandai Holdings Inc., retrieved 31 December 2010<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  9. "Games, reviews, previews, nieuws, tips, video's en trailers - IGN Benelux". Retrieved 2014-06-28.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  10. "About Company - History". Namco Bandai Holdings Inc. Retrieved 2010-12-31.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  11. "Namco Bandai To Swallow Atari Europe". Edge. 2009-05-14. Retrieved 2009-05-30.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  12. Schilling, Mark (2008-09-10). "Namco Bandai buys Infogrames stake". Reed Business Information. Retrieved 2011-01-23.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  13. "Infogrames And Namco Bandai's Europe Joint Venture". Retrieved 2011-01-23.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  14. "Namco Bandai Holdings Inc. Fully Acquires Three Companies". Reuters. 2009-11-05. Retrieved 2010-12-11.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  15. Rob Crossley. "D3 Publisher Addresses Namco Bandai Takeover".<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  16. "Namco Bandai Opens Social Gaming Development Studio In Vancouver". Vending Times. September 1, 2013. Retrieved September 4, 2013.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  17. "BANDAI NAMCO Group | BANDAI NAMCO Holdings". Retrieved 2014-06-28.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  18. Namco Bandai Holdings Inc. Annual Report 2007 (PDF), Namco Bandai Holdings, retrieved 21 December 2010<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  19. Namco Bandai Holdings Inc. Annual Report 2009 (PDF), Namco Bandai Holdings, retrieved 21 December 2010<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  20. Namco Bandai Holdings Inc. Annual Report 2010 (PDF), Namco Bandai Holdings, retrieved 21 December 2010<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  21. Toys and Hobby, Namco Bandai, retrieved 19 October 2010<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  22. Global Development, Bandai, retrieved 19 October 2010<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  23. [1] Archived April 4, 2009 at the Wayback Machine

External links