Beer in Croatia

Beer is a popular beverage in Croatia. In 2010 Croatia was the 14th country in the world by beer consumption per capita. Approximately one half of the adult population are beer consumers.

History

During the antiquity and the Middle Ages, beer in Croatia received only sporadic mention in historical sources. Its popularity rose in the 18th century, and industrial-scale production began only in the late 19th century. In the modern era, brewing has gained significant economical importance, generating a total of 2.4 billion HRK (c. €320 million) of revenue in 2007.

Beer production and consumption

More than 90% of all beer sold in Croatia is domestically produced. There are many types and brands of beer in Croatia, although more than 90% of revenue is shared between six largest beer companies. Most popular beer is Ožujsko and the second most popular is Karlovačko.

Brands

Osječko

Osječko is the first Croatian beer ever produced, and has been produced since 1697. The main factory is located in Osijek, from which the beer got its name.

Karlovačko

Karlovačko is the second most popular beer in Croatia. It is also the national beer. This is due to the rapid marketing of the product after it was released. The factory is located in the city of Karlovac, which is where it gets its name.

Ožujsko

Ožujsko is the most popular beer in Croatia, with 10 bottles being consumed every second. It has been produced since 1892. The main factory is in Zagreb. As of 2012, the Ožujsko brand is now part of the MolsonCoors brewing company.

Pan

File:Pan pivo.jpg

Logo of Pan pivo

Pan is a Carlsberg-owned beer company which has a variety of beers in the market, including lager, light, and lemon beer. Drinking this beer has been closely associated with later in the night being panned out.

Laško

Laško is a beer company, which is headquartered in Slovenia, but the beer is still popular in Croatia. There is a new factory in Split that produces the beer, but it is hard to find in Croatia.

Tomislav

Tomislav is the second strongest beer in Croatia, with a 7.3% alcohol content (The strongest is Grička Vještica with 7.5%).It's brewed by Zagrebačka pivovara like Ožujsko brands

Velebitsko

Velebitsko is a popular beer brand from Croatia, brewed near Gospić on the Velebit mountains in Lika by the Pivovara Ličanka. The name is used for the pale lager which has an alcohol content of 5.1% and for the dark lager which has an alcohol content of 6.0%.

External links

• Zagrebačka pivovara do 1945.
• Pravilnik o pivu
• Regionalni pivarski portal
• Zakon o hrani
• U Hrvatskoj se voli piti pivo
• Radleri po popularnosti odmah iza lagera
• Od 18 malih proizvođača piva preživjela tri, a uspio samo jedan
• Kirin Institute of Food and Lifestyle Report Vol. 33
• U Hrvatskoj se proizvede 4 mil. hektolitara piva godišnje
• Od 2001. do 2005. udvostručena proizvodnja bezalkoholnih piva