Behavior informatics
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Behavior informatics (BI) is the informatics of behaviors so as to obtain behavior intelligence and behavior insights.[1]
Different from applied behavior analysis [2] from the psychological perspective, BI builds computational theories, systems and tools to qualitatively and quantitatively model, represent, analyze, and manage behaviors of individuals, groups and/or organizations [1].
BI is built on classic study of behavioral science,[3] including behavior modeling, applied behavior analysis, behavior analysis, behavioral economics, and organizational behavior. Typical BI tasks consist of individual and group behavior formation, representation,[4] computational modeling,[5] analysis,[6] learning,[7] simulation,[8] and understanding of behavior impact, utility, non-occurring behaviors etc. for behavior intervention and management.
Behavior analytics
Behavior informatics covers behavior analytics which focuses on analysis and learning of behavioral data.
Behavior
From an informatics perspective, a behavior consists of four key elements: actors (behaviorial objects and behavioral objects), operations (actions, activities) and interactions (relationships), and their properties. A behavior can be represented as a behavior vector, all behaviors of an actor or an actor group can be represented as behavior sequences and multi-dimensional behavior matrix.
References
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