Benjamin Moore & Co.

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Benjamin Moore & Co.
Industry Paint and retail stores
Founded 1883 Brooklyn, New York, U.S.[1]
Founders Benjamin and Robert Moore
Headquarters Montvale, New Jersey, U.S.
Products Regal, Aura, Natura, MoorGard, Ben, Arborcoat
Parent Berkshire Hathaway
Benjamin Moore retailer, Ann Arbor, Michigan

Benjamin Moore & Co., also known as Benjamin Moore Paints or simply Benjamin Moore, is an American company that produces paint. It is owned by Berkshire Hathaway. Founded in 1883, Benjamin Moore is based in Montvale, New Jersey. The Moore Brothers founded the company in Brooklyn, New York, with one product, "Moore's Prepared Calsom Finish", and only sold their paints through independent retailers.

Reception of products

Reviews of Benjamin Moore products have generally been favorable and note their high-end quality.[2][3][4] They have also been noted for their use in traditional indoor settings.[5] Benjamin Moore's line of sustainable paints products under the name Aura have been described as "an ultra-performance, exceptionally eco-friendly interior coating" and have received multiple awards since it was released in 2007.[6] Other products have been reviewed favorably in The New York Times[7] and Good Housekeeping.[8]


  • Green Good Housekeeping Seal[9] for its Natura line of paints
  • Ranked #1 in Customer Satisfaction by J.D. Power and Associates in 2011 & 2012[10][11]
  • Best Green Companies for America's Children, 2008 [12]
  • Edison Best New Product Award for Sustainability, 2010[13]
  • Green's Top 35 Green Companies in the US, 2009[14]
  • Robb Report "Best of the Best", 2008[15]


  1. "History of Benjamin Moore Paint". Shearer Painting. Retrieved 21 August 2012. 
  2. "Consumer Reports: Benjamin Moore Best Paint, Behr Best Value". Hartford Courant. Retrieved 21 August 2012. 
  3. Mayhew, Elizabeth. "7 shades of gray". Washington Post: Home and Garden. Retrieved 21 August 2012. 
  4. Hagan, Jocie. "Benjamin Moore Paint Review: Is it worth the price?". One Project Closer. Retrieved 21 August 2012. 
  5. "Using Far from Mellow Yellow". Fairfax Media. 
  6. "Aura Paint - Eco-friendly and beautiful". The Queen's Courier. Retrieved 21 August 2012. 
  7. Milioti, Stephen (July 25, 2012). "A Look Midas Would Like". New York Times. Retrieved 21 August 2012. 
  8. "Benjamin Moore Ben Interior Paint". Good Housekeeping Research Institute. Retrieved 21 August 2012. 
  9. "Green Good Housekeeping Seal Products". Good Housekeeping. Retrieved 21 August 2012. 
  10. "Benjamin Moore Once Again Tops J.D. Power and Associates’ Study". PCI Magazine. Retrieved 21 August 2012. 
  11. "2012 U.S. Interior Paint Satisfaction Study:". J.D. Power and Associates. Retrieved 21 August 2012. 
  12. "Best Green Companies for America's Children". Working Mother. 
  13. "2010 Edison Best New Product Awards and "Green" Award Finalists". Discovery Communications. Retrieved 21 August 2012. 
  14. "Great Design Goes Green". Benicia 
  15. "20th Annual Best of the Best". Robb Report. Retrieved 21 August 2012. 

External links