Boodles (company)
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| 220px | |
| Private | |
| Industry | Luxury goods, Jewellery |
| Founded | 1798 |
| Headquarters | London, England |
| Products | Jewellery |
| Website | www |
Boodles is a privately held British luxury jeweller and jewellery designer founded in 1798. A family company from Liverpool, it also has stores in Chester, Dublin, London, and Manchester. Their flagship store is found on New Bond Street, London.
History
Founded as Boodle and Dunthorne, Boodles dates from 1798 when its first shop opened in Liverpool. In 1910 it amalgamated with the Wainwright family, owners of another Liverpool jewellers.[1][2] The business has remained with them ever since.[3]
In 1965 Boodles opened a second store in Chester and a third one in Manchester in 1982.[4][5] Nicholas and Michael Wainwright took over from their father, Anthony Wainwright, in 1992.[6] Under their stewardship, Boodles has opened several stores in London:
They also changed the name from Boodles and Dunthorne to just Boodles and grew the company to the brand it is today.[10] The company started selling jewellery from its website in summer 2012.[11]
Boodles has nine stores including five in London: Savoy Hotel, New Bond Street, Sloane Street, The Royal Exchange and Harrods, three in North West England; (Manchester, Liverpool and Chester) and one in Dublin, Ireland.
Products
In its early years Boodles, as well as making jewellery, was a silversmith and watchmaker. During the 20th century the company provided chronographs and watches to air and naval officers. It also designed and crafted cups for sporting and non-sporting competitions including the solid gold trophy for the winner of the Grand National and awards for the Chelsea Flower Show.[12]
In the second half of the 20th century Boodles emerged as a retailer of bespoke jewellery. The company sources diamonds and other gemstones, and designs its own range of jewellery.[13]
Honours
In 2008, the Boodles Raindance Ring was selected to appear in the Victoria and Albert Museum's permanent jewellery collection.[14]
Events
The Boodles Challenge is a five-day tennis exhibition at Stoke Park in Buckinghamshire,[15] held in the run up to Wimbledon. The event has attracted players such as Novak Djokovic, Andy Murray and Jo-Wilfried Tsonga.[16]
The Boodles Boxing Ball is a biennial charity event held at the Park Plaza Hotel in London[17] with all proceeds going to the Starlight Children's Foundation.[18]
The Boodles May Festival is a three-day horse race and opener to the Chester Racecourse season.
Partnerships
In collaboration with Liz Earle, Boodles designed the Rose Pelargonium Necklace. Profits made from the necklace are donated to the Shining Faces’ children’s orphanage in India.[19] In 2015, the partnership between the Royal Ballet and Boodles resulted in a jewellery collection called “Pas de Deux” that is inspired by ballet.[20] The launch party for this collection took place in The Savoy Hotel and was attended by dancers from the Royal Ballet.[21]
TV
The TV documentary “The Million Pound Necklace: Inside Boodles” was aired on Channel 4 in 2014 and is following the creation of the Greenfire Suite, a jewellery collection made of emeralds valued at 2.8 Million Pounds.[22]
References
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