BreadTalk

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BreadTalk Group Limited
Public
Traded as SGX: 5DA
Industry Food and beverage
Founded 2000
Founder George Quek, Katherine Lee
Number of locations
 836 stores (2013)[1]
Key people
  • George Quek Meng Tong (Co-founder and Chairman)
  • Oh Eng Lock (CEO)
Revenue Increase SG$536.530 million (2013)[1]
Increase SG$21.564 million (2013)[1]
Increase SG$16.139 million (2013)[1]
Total assets Increase SG$149.830 million (2013)[1]
Total equity Increase SG$103.983 million (2013)[1]
Website www.breadtalk.com

BreadTalk Group Limited (Chinese: 麵包新語; Chinese: 麵包物語; pinyin: Miànbāo Xīnyǔ or Miànbāo Wùyǔ) is a listed Singaporean bakery, founded in July 2000. It operates a chain of retail outlets through its subsidiary BreadTalk Pte Ltd, selling a wide variety of bread, cakes, buns and pastries. The group has a chain of 38 retail outlets island-wide in Singapore, with presence in Malaysia, Indonesia, Thailand, Philippines, Vietnam, Sri Lanka, Hong Kong, the People's Republic of China, Oman, Kuwait, Saudi Arabia, Jordan, Bahrain, India and Cambodia.

A BreadTalk outlet at the SM Aura Premier, Philippines.
A BreadTalk outlet in the Philippines

BreadTalk outlets

Indonesia

BreadTalk has more than 142 outlets in Indonesia.[2] The outlets are owned and managed by Johnny Andrean Group.[3][4]

Philippines

There are 29 BreadTalk outlets in the Philippines. The first outlet went operational on May 2004 at the Glorietta 4, Makati City.

Singapore

Other brands

Din Tai Fung

BreadTalk is the franchisee of Taiwanese Xiao Long Bao restaurant, Din Tai Fung (鼎泰豐 for Singapore and Thailand). It opened its first restaurant in the upscale Paragon shopping mall and has opened 13 other outlets in the island, including one in Bishan and another in the basement annex of Raffles City. Din Tai Fung has 2 branches in Thailand.

Food Republic

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Main article: Food Republic

The company has nine food courts in Singapore, situated in renowned shopping malls such as Wisma Atria, Vivocity and Suntec City. Overseas, there are food courts in Hong Kong (also in Silvercord of Canton Road, Tsim Sha Tsui), the People's Republic of China, Malaysia, Taiwan and Thailand

Toast Box

Toastbox outlet at Vivocity

The company operates the Toast Box concept, which is a kampong kopitiam-style coffee houses serving mainly coffee and kaya toast among other more modern snacks. These Toast Box outlets are typically attached to a main BreadTalk outlet or in a Food Republic food court. There have been stand-alone stores in recent years.

RamenPlay

RamenPlay is Japanese ramen restaurant and is a collaboration between BreadTalk Group Limited and Sanpou Co. Ltd, a Japanese company. RamenPlay has an overseas branch in Shanghai.

The Icing Room

The Icing Room claims to serve the first-ever "Design-It-Yourself" cakes and pastry.

Carl's Jr.

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Main article: Carl's Jr.

Four Carl's Jr. outlets were formed in Shanghai and Nanjing in the People's Republic of China with the partnership of BreadTalk Group Limited, Aspac F&B International Pte Ltd, Star Food Pte. Ltd.

BreadTalk got a franchise license from U.S. hamburger chain Carl's Jr. in March 2009. As of 16 December 2012 in Shanghai, has six branches, one in Nanjing, a total of seven stores and plans to open a chain of 100 restaurants in China in 2016.

J.CO. Donuts & Coffee

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Main article: J.CO Donuts

This group made Indonesia J.CO. Donuts & Coffee stores to Singapore with four branches in Raffles City Tampines, Bugis Junction, Junction 10.

Controversies

In August 2015, BreadTalk stopped selling soya milk previously labelled "freshly prepared" as they confirmed (after being confronted with photographic evidence) that the product was repackaged Yeo's soya milk packet drink. The company had initially denied that they were misleading customers.[5][6] After the details had gone viral online, the company gained notoriety and eventually apologised for its actions.[7] On 7 August 2015, the Consumer Association of Singapore warned Breadtalk they would pursue action if the practice continued.[8][9]

Unknown to the majority of its customers in Singapore, Breadtalk was also caught selling food with expired ingredients.[citation needed] Worm-infested wheatmeal and butter two years past its expiry date were among shocking discoveries made by an undercover reporter at Hangzhou Guangqi Trade Co, in the eastern city of Hangzhou.[10]

See also

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ EnterpriseOne - Breaking Bread at Home and Abroad: It’s Not Just Talk, Enterprise One. Retrieved: 21 April 2010
  3. ↑ Johnny Andrean: Melahirkan Ide-ide Kreatif dari Jalan-jalan, Swa Sembada. Retrieved: 21 April 2010
  4. ↑ (Indonesian) [1]
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ http://www.shanghaidaily.com/national/BreadTalk-client-of-firm-selling-expired-food/shdaily.shtml

External links

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