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Industry Advertising
Founded 2006 (2006)
Founder Tod Sacerdoti and Dru Nelson
Headquarters San Francisco, United States
Parent Yahoo!

BrightRoll is a unified programmatic video advertising platform and a subsidiary of Yahoo!.[1]

The company was founded in 2006 by Tod Sacerdoti, the company's CEO, and Dru Nelson. Its headquarters are in San Francisco, California, with offices across the United States, Canada, and Europe.[2]


BrightRoll raised $36 million in capital, with the last round of funding closing in November 2011. Principal investors include Dave Welsh, Adams Street Partners, Rob Theis, Scale Venture Partners, Evangelos Simoudis, Trident Capital and Jon Callaghn, TRUE Ventures.[3]

In November 2014, Yahoo! announced that it would acquire BrightRoll for $640 million.[4]


The BrightRoll platform delivers, manages and measures the performance of digital video ad campaigns across web, mobile, and connected TV.[5] According to comScore, BrightRoll is the industry's leading video ad property in reaching the most unique viewers in the United States and ranks among the top web properties in video ads served.[6]

The BrightRoll platform includes a real-time marketplace and powers programmatic video for hundreds of buyers, including: brands, agencies, agency trading desks (ATDs), demand-side platforms (DSPs), and ad networks, among others, and enables them to connect with digital audiences to support campaign objectives. Customers access the platform through the company's advanced programmatic buying console (self- or managed service) or connect server-to-server for real-time bidding. The platform gives publishers and developers access to one of the industry's largest video marketplaces to maximize monetization of inventory.[7]