Bruce Friedrich

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Bruce Friedrich (born August 7, 1969) (born August 7, 1969) is executive director of The Good Food Institute (GFI) and founding partner of New Crop Capital (NCC), organizations focused on replacing animal products with plant and culture-based alternatives.

Friedrich serves on the advisory board of the Christian Vegetarian Association and is a founding member of the Society of Ethical and Religious Vegetarians. He has appeared on NBC's Today Show, CNN, Fox News Channel, MSNBC, and Court TV. He was inducted into the United States Animal Rights Hall of Fame in 2004.[1]

Friedrich is vegan and lives in Washington, D.C., with his wife, Dr. Alka Chandna.[2]

Early life and education

Friedrich graduated from Norman High School (Norman, Oklahoma) in 1987.[3] He served as president of the Cleveland County Young Democrats during his last two years of high school and campaigned for the late Sen. Paul Simon (D-Ill.) during his first year of college. Friedrich graduated magna cum laude, Order of the Coif, from The Georgetown University Law Center and Phi Beta Kappa from Grinnell College. Before joining People for the Ethical Treatment of Animals (PETA) in 1996, he spent six years working in a shelter for homeless families and a soup kitchen in Washington, D.C.[4] For two years, Friedrich was a teacher at the Baltimore Freedom Academy.[5]

Work with PETA

Friedrich wrote and made an audio recording of "Veganism in a Nutshell," a popular synopsis of the reasons some choose to go vegan. He appeared as a candidate on the 2004 Showtime reality series American Candidate.

As Director of Vegan Campaigns, Friedrich was responsible for producing Meet Your Meat, a video about factory farming narrated by Alec Baldwin.

Friedrich is a frequent lecturer and debater on college campuses, including Harvard University,[6] Yale University,[7] Princeton University,[8] Cornell University,[9] The University of Chicago,[10] and dozens of other colleges and universities across the country.

In a 2010 essay, Friedrich explained his view of God's direction in working on behalf of animals:[4]

"As a result of my prayer over [Andrew] Linzey's work and conversations with my spiritual director at St. Aloysius Catholic Church, my focus turned to animal protection, where it's stayed for the last 15 years. Since that time, I've occasionally been asked why I focus my efforts on protecting animals, rather than humans. So, as this Advent season begins, I decided to offer some thoughts on why I view working on behalf of animals -- and especially farmed animals -- as God's work."

Work with Farm Sanctuary

As Senior Policy Director, Friedrich leads Farm Sanctuary’s policy and litigation efforts and has introduced the world to who farm animals are as individuals through the Someone, Not Something project.[11] His articles on farm animal issues appear regularly in The Huffington Post,[12] and Bruce has penned opinion pieces for USA Today,[13] the Los Angeles Times,[14] New York Daily News,[15] and many other publications.




  • Bill O'brien, Bruce Friedrich (1995). The Plutonium Circus (VHS tape). Amarillo, TX.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles> Directed by George Whittenburg Ratliff.
  • Alec Baldwin (2003). Meet Your Meat (DVD).<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles> Directed by Bruce Friedrich.
  • Bruce Friedrich (2003). Vegetarianism in a Nutshell (audio file).<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles> Directed by Bruce Friedrich.
  • Bruce Friedrich (2004). "American Candidate" (TV series).<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>[16]


  1. "U.S. Animal Rights Hall of Fame". Animal Rights National Conference. Farm Animal Rights Movement. Archived from the original on 2014-03-17. Retrieved 2014-03-17.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  2. "Does God Support Factory Farms?".<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  3. Tyree, James S. (2010-09-15). "PETA vice president brings message home to Norman". The Oklahoman. the Norman High School class of 1987 member<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  4. 4.0 4.1 Heffern, Rich. "Bruce Friedrich: Advent and factory farms". National Catholic Reporter. Retrieved 28 May 2011.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  5. Hermann, Peter (27 May 2011). "Baltimore police tell teacher to stop leafleting at Inner Harbor". Baltimore Sun. Retrieved 28 May 2011.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  6. Alex Mclease, "PETA Debate: On Tolstoy and Bonsai Trees," The Harvard Crimson 15 September 2009
  7. Everett Rosenfeld, "PETA VP On Hand for Meaty Debate," Yale Daily News 4 April 2010
  8. Rachel Jackson, "Singer Wins Vegetarian Debate, 75-35," The Daily Princetonian 1 October 2010.
  9. Tajwar Mazhar, "Cornell Forensics Society Debates Meat With PETA," The Cornell Daily Sun 1 November 2010.
  10. The Chicago Debate Society, News, University of Chicago 2011.
  11. "Someone, Not Something: Farm Animal Behavior, Emotion, and Intelligence". Farm Sanctuary.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  12. Friedrich, Bruce. "Bruce Friedrich". The Huffington Post.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  13. Friedrich, Bruce. "From petri dish to backyard grill: Column". USA Today.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  14. Friedrich, Bruce (2014-02-10). "Which should come first, healthier chickens or cheaper eggs?". Los Angeles Times.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  15. Friedrich, Bruce. "Articles by Bruce Friedrich". Daily News (New York).<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  16. American Candidate TV Show

External links