California Raisin Advisory Board
The California Raisin Advisory Board (or CALRAB) was a California state marketing commission based in Fresno, California that was created in the mid-1900s to coordinate the regulation and promotion of the state's raisin crop.[1] The group became most noted from 1986 to 1994 for developing an international advertising campaign using The California Raisins claymation characters.[1] The California Raisin campaign was funded by an initial grant of US$3 million from the United States Department of Agriculture.[2] Although popular with the public, the California Raisin campaign eventually failed because its production cost the raisin growers almost twice their earnings.[2] CALRAB was closed on July 31, 1994 due to disagreements with raisin producers over the fairness of required payments to the organization.[3] In 1998, the California Raisin Marketing Board, funded by raisin growers, was established to replace CALRAB as the promotional organization for the raisin crop.[1]
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