Cambridge SoundWorks

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Cambridge SoundWorks
Subsidiary of Creative Technology Ltd.
Founded 1988
Founder Henry Kloss
Headquarters North Andover, Massachusetts
Products Consumer audio
Parent Creative Technology Ltd.
Website cambridgesoundWorks.com
A speaker from a FPS2000 surround set

Cambridge SoundWorks is a Massachusetts-based consumer audio manufacturer and retailer.

History

Cambridge SoundWorks was founded in 1988 by Henry Kloss, an audio engineer and businessman.[1] Kloss had been one of the founders of an earlier loudspeaker company, KLH, which was sold in 1964.

It was founded with the specific mission to design and manufacture high quality, high performance loudspeakers and audio products to be marketed directly to the consumer.[1] From its inception, the company's success was significant and its products received critical acclaim.[citation needed] Cambridge SoundWorks began offering its products (such as the Ensemble I, II, and III satellite speaker systems) by catalog and multi-page magazine advertisements. In 1991, the company opened its first retail location in Newton, Massachusetts. In 1994 it sold its first products on the Internet, using the Compuserve network. This made it one of the first companies to sell consumer electronics on the Internet.

The unique selling formula developed in its first store proved successful and eventually spawned the opening of 30 showrooms in New England and metropolitan San Francisco.

Today,[when?] Cambridge SoundWorks manufactures over 60 different models of home stereo, home theater, multimedia speakers and assorted electronics products. Its products are designed in California, with Research and Development and Acoustic Engineering in Massachusetts.[citation needed] These products, along with other major brands of high-performance audio and video components, are sold through an online store.

Cambridge SoundWorks today

As of 2007, Cambridge SoundWorks operated one retail showroom, in the New England area, but that has since been closed. The company continued to manufacture loudspeakers for home theater and multimedia applications, as well as distribute other brands such as Sony and Marantz. Cambridge SoundWorks marketing also included catalog and internet sales, in addition to worldwide product distribution by partnerships with IBM, Gateway, and the parent company Creative Technology Ltd. Creative ordered Cambridge to reduce the number of products sold under its trademark. It has subsequently gone through two newer owners.[citation needed]

References

  1. 1.0 1.1 Lua error in package.lua at line 80: module 'strict' not found.

External links