Carrefour Marinopoulos

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Carrefour Marinopoulos
Anonymi Etairia
Industry Retail
Founded 1955
Founder Marinopoulos Family
Headquarters Athens, Greece
Area served
Greece, Cyprus, Albania, Bulgaria, Republic of Macedonia
Key people
Leonidas Marinopoulos (Chairman)
Products Super market,Hypermarkets,Discount market,Cash&carry
Revenue €2.140 billion (2014)
€131.2 million (2014)
Owner Marinopoulos Family (100%)[1]
Number of employees
13.998 (2014)
Website http://www.carrefour.gr

Carrefour Marinopoulos is a Greek retailer. It was formed in 1995 as a 50-50 joint venture between the Greek Marinopoulos Group and the French Carrefour Group, but, in 2012, Carrefour decided to withdraw from the joint venture due to the Greek crisis.[2] It is the biggest retail chain in Greece in terms of both turnover and number of stores. As of 2015, the company operates over 700 stores.Carrefour Marinopoulos in 2013 had a revenue of €1.74 billion and profits €131 million.Marinopoulos brothers have a fortune of around €270 million.

Stores

Country Stores
Greece Greece 906
Bulgaria Bulgaria 22
Albania Albania 19
Cyprus Cyprus 18
Republic of Macedonia Republic of Macedonia 2

Future expansion

Country Year
Serbia Serbia 2017

Overview

Carrefour Marinopoulos stores are divided into three formats, differentiated by size and the range of products sold.

  • The larger hypermarkets that stock a wide range of goods are branded Carrefour. Usually these stores are on two floors, ground floor for mainly food and first floor for clothing, electronics etc. There are currently 35 Carrefour hypermarkets located in major Greek cities.
  • Medium-sized supermarkets that stock groceries plus a much smaller range of non-food items are branded Marinopoulos (Formerly Champion Marinopoulos. This name was used up to the end of 2007). It is the most typical store format accounting for almost half of all Carrefour Marinopoulos stores. There are 276 Marinopoulos stores located all over Greece.
  • Convenience level stores that stock mainly food are branded Carrefour Express (formerly 5' Marinopoulos) and Smile Market in the Thessaloniki area. There are over 300 stores of this format located mainly in urban areas.

Carrefour Marinopoulos also owns 11 hypermarkets (branded Carrefour) and 4 supermarkets (branded Carrefour Express) in Cyprus.

The Carrefour Group and the Marinopoulos Group, through a different joint-venture (Dia Hellas SA), also used to control the Dia hard discount stores located in Greece. However, Dia withdrew from Greek market in 2010.[3]

Until the late 1990s the Marinopoulos super markets were operated as Prisunic-Marinopoulos in cooperation with the 1997 closed French chain Prisunic. The mascot was called ΠιΜί and was on all low cost products.[citation needed]

See also

References

  1. http://www.capital.gr/story/1530410
  2. "Business Companies Carrefour will not withdraw from China, says CEO". Want China Times. December 29, 2012. Retrieved March 9, 2014. 
  3. "Agreement between Carrefour Greece and Marinopoulos: Dia Stores". Bloomberg. February 18, 2010. Retrieved March 9, 2014. 

External links