In a case competition, participants strive to develop the best solution to a business or education-related case study within an allocated time frame, typically with teams of two or more individuals pitted against each other in a head-to-head or broader relative ranking. Teams deliver presentations for judges and, while competitions vary in composition, a standard format and purpose exists.
The case competition concept originated in the United States and originally included participants from domestic universities. The notion of expanding to include international competitors emerged later, with the concept eventually taking hold across North America and Western Europe. Today, a wide range of international competitions are hosted in various countries in North America, Europe, and Asia, with the phenomenon enjoying particular popularity in Canada.
More recently, case competitions have begun to enjoy increasing popularity in other parts of the world. One example is the Middle East & North Africa Regional Case Initiative (MENARCCI) at the American University of Beirut (AUB). MENARCCI's goal is to serve as a depository of all necessary knowledge about the case method, sources of cases and publishing outlets, and the links to all cases on the Region available on-line. In the Middle East, cases competitions are conducted by the American University of Beirut and the American University in Cairo.
Participants exercise skills and knowledge on a "real world" case for an actual organization, with the support of representatives who can provide professional advice. Other competitions select an issue based on its degree of importance, and employ the competition as a means to both highlight the issue and create potential solutions through the efforts of the competitors. Participants can also be assessed as potential candidates for analysis-based jobs.
Teams in case competitions are tasked with assessing the situation facing the organization, analyzing available information, crafting a solution, and defending their recommendations. Each team is judged independently. In general, teams adhere to a time limit and specific rules. The judges' decision is final and a confidential summary evaluation is generally provided.
Competitions can be internal to a business school, or they can involve teams from multiple schools. Sometimes the competition includes several rounds, with the final round typically judged by outside company executives (sometimes the panel consists of executives from the actual company in the case). For example, the University of Washington’s Foster School of Business' 2010 round of its Global Business Case Competition featured a customized case on the Boeing Company and Boeing executives acted as judges.
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Formats vary according to a number of dimensions. The following dimensions are often used to classify and compare competitions:
- Host: corporate versus educational institution
- Participant selection: "by invitation" versus "by application"
- Level: undergraduate, graduate,...
Formats may vary along practical dimensions, including:
- Case specificity (whether the case has been written especially for the competition or not)
- Number of teams
- Organization (student-run, professional etc.)
- Rules, e.g.:
- Time (common formats are 3-4 or 24 hours)
- Degree of access to expert advice (either from within the competition or externally)
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Some competitions add complexity to create a more interesting challenge. For example, Ohio State University (OSU)'s Center For International Business Education And Research (CIBER), in its annual Case Challenge, created teams from the overall pool of participants, regardless of school, dissolving the usual school-based team format. For the Ohio State scenario, once the students are assigned to teams, a full day of team-building exercises is run for competitors.
|John Molson MBA International Case Competition||Canada||John Molson School of Business||Graduate - MBA||36 teams||1981|
|WBS Case Challenge||United Kingdom||Warwick Business School||Graduate||8 teams||2013|
|CBS Case Competition||Denmark||Copenhagen Business School||Undergraduate||12 teams||2002|
|Belgrade Business International Case Competition - BBICC ||Serbia||University of Belgrade||Undergraduate||12 teams||2013|
|Engineering and Commerce Case Competition||Canada||Concordia University||Undergraduate||12 teams||2013|
|Asian Business Case Competition @ Nanyang (ABCC)||Singapore||Nanyang Technological University||Undergraduate||12 teams||2007|
|CaseIT MIS Case Competition||Canada||Beedie School of Business||Undergraduate||20 teams||2004|
|Champions Trophy Case Competition||New Zealand||University of Auckland||Undergraduate||12 teams||2008|
|Citi International Case Competition||Hong Kong||HKUST||Undergraduate||20 teams||2003|
|GBCC - Audi & Robert Walters Global Case Competition||Japan||Ritsumeikan Asia Pacific University||Undergraduate||16 teams||2015|
|TUBC - Thammasat Undergraduate Business Challenge||Thailand||Thammasat University||Undergraduate||16 teams||2007|
|Global Business Case Competition||United States||University of Washington||Undergraduate||15 teams||1999|
|International Graduate Competition||Canada||HEC Montreal||Graduate||8 teams||2012|
|John Molson Undergraduate Case Competition||Canada||John Molson School of Business||Undergraduate||24 teams||2009|
|Marshall International Case Competition (inactive) ||United States||University of Southern California||Undergraduate||30 teams||1997|
|McGill Management International Case Competition||Canada||McGill University||Undergraduate||12 teams||2001|
|McIntire International Case Competition||United States||University of Virginia||Undergraduate||6 teams||1982|
|UOB-NUS Case Competition||Singapore||National University of Singapore||Undergraduate||12 teams||2009|
|RMA Credit Risk Case Competition||Canada||Sobey School of Business||Graduate||8 teams||2013|
|Sauder Summit Global Case Competition||Canada||Sauder School of Business||Undergraduate||12 teams||2013|
|UNICC (University of Navarra International Case Competition)||Spain||University of Navarra||Undergraduate||16 teams||2013|
Competitions by application
|APEX Business-IT Global Case Challenge||Singapore||Singapore Management University||Undergraduate||90 (30 teams)|
|Business Masters||Germany||Karlsruhe Institute of Technology||Mixed Undergraduate/Graduate||27 (9 teams)|
|Changellenge >> ||Russia||Undergraduate||2,500|
|Hult Global Case Challenge||United Kingdom||Hult International Business School||Graduate||150 teams|
|Oliver Wyman Iberia Case Competition||Spain||Oliver Wyman||Graduate||150 teams|
|Inter-Collegiate Business Competition (I.C.B.C.)||Canada||Queen's School of Business||Undergraduate||102 (48 teams)|
|KPMG Case Competition ||Global with regional/local rounds||KPMG||Mixed Undergraduate/Graduate|
|L'Oreal Brandstorm||France||L'Oreal||Undergraduate||135 (45 teams)|
|Network of International Business Schools (NIBS) Worldwide Case Competition||Canada (2015)||Sprott School of Business, Carleton University (2015)||Undergraduate||64 (16 teams)|
|Pitt Health Innovation Case Competition (PHICC)||United States||University of Pittsburgh||Graduate||60 (12 teams)|
|Purdue Human Capital Case Competition ||United States||Krannert School of Management||Graduate||36 (9 teams)|
|Rubicon Contest ||Germany||b.one, BiTS Iserlohn||Mixed Undergraduate/Graduate||96|
|Suitable for Business Case Competition||Denmark||Suitable for Business||Mixed Undergraduate/Graduate||48|
|Gadjah Mada Business Case Competition ||Indonesia||Gadjah Mada University||Undergraduate||24 (8 Teams)|
|ModelOff International Case Competition ||New York||Professional Services Champions League||Mixed Undergraduate/Graduate||4,000|
|Schulich International Case Competition ||Canada||Schulich School of Business||Graduate||70 (9 Teams)|
|FMAA Management Consulting Case Competition ||Australia||Financial Management Association of Australia||Mixed Undergraduate/ Graduate||221 teams|
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