DWLL

DWLL (Mellow 947)

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City of license	Mandaluyong City
Broadcast area	Metro Manila, surrounding areas
Branding	Mellow 947
Slogan	"Sounds Good" "Soundtrack To Your Summer" (every Summer season)
Frequency	94.7 MHz
First air date	February 23, 1973
Format	Adult Top 40
Power	25,000 watts
ERP	72,620 watts
Class	A, B, C
Callsign meaning	MeLLow
Owner	FBS Radio Network Inc.
Sister stations	DWBL 1242
Website	www.mellow947.fm

DWLL (94.7 FM), branded as Mellow 947, is a radio station, airing an Adult Top 40 format. It is owned by FBS Radio Network Inc.. The station's studio and transmitter are located at Paragon Plaza, EDSA, Mandaluyong City. Mellow 947 operates 24/7.

History

The station began broadcasts in 1973 (when the Philippines was under Martial Law) as DWLL-FM, The Mellow Touch, one of the pioneer FM stations that did not have live announcers and music DJs in their programming. The station relied entirely on the pre-recorded voice-over of retired former DWBL disc jockey Butch Gonzales to bridge segues between songs. Butch Gonzales' taped voice-over also served the purpose of an occasional time-check, usually at the "Top" and "Bottom" of certain hours of each day. Butch Gonzales' voice also became the Mellow Touch's signature voice, as he softly reminded the loyal listeners of tunes for "a bike ride along the boulevard", every hour as the Station ID jingle plays. The sound of his voice instantly translates to soft sentimental music that was clearly associated with the Mellow music of this FM station at the time.

Mellow Touch's predominantly easy listening format continued, gradually increasing pace and energy with the restoration of democratic rule in 1986, until just over 5 years ago, it started to accommodate on-air jocks and began to play largely pop alternative songs in-between the standard love songs. Today, to emphasize this shift in programming, it has changed their station title to just plain Mellow 947 ("ninety-four-seven"). Its programs now generally aim to bring out the mellow side of pop-alternative and light rock music fans.

FBS radio stations

Branding	Callsign	Frequency	Power	Location
DWBL 1242	DWBL	1242 kHz	50 Kw	Metro Manila
Mellow 947	DWLL	94.7 MHz	25 Kw	Metro Manila
Mellow 887	DYKU	88.7 MHz	1 Kw	Iloilo City
Mellow 957	DXBL	95.7 MHz	10 Kw	Cagayan de Oro
Mellow 947 Davao	DXLL	94.7 MHz	10 Kw	Davao City