Decathlon Group
Lua error in package.lua at line 80: module 'strict' not found.
Industry | Retail |
---|---|
Founded | 1976 |
Headquarters | Villeneuve d'Ascq, France |
Key people
|
Mattia Palascino Michel Leclercq, founder and 40% owner |
Products | Clothing Sportswear Sports equipment |
Revenue | €8.2 billion (2014) |
Number of employees
|
65,000 |
Subsidiaries | Quechua, Tribord, Domyos, B'Twin, Kipsta, Nabaiji, Wed'ze, Simond, Kalenji, Newfeel, Artengo, Inesis, Geologic, Caperlan, Solognac, Fouganza, Oxelo, Aptonia, Geonaute, Orao [1] |
Website | www.decathlon.com |
Decathlon is one of the world's largest sporting goods retailers.
Decathlon started with a store in Lille, France in 1976, founded by Michel Leclercq. It started to expand abroad a decade later, to Germany in 1986, Spain in 1992, Italy in 1998, Portugal, the United Kingdom in 1999, China in 2003, India in 2009 and Southeast Asia in 2012. Today, there are more than 850 stores[2] in 22 countries. The company employs more than 60,000 staff[3] from 80 different nationalities.
The retailer stocks a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment, usually in large superstores which are sized at an average of 4,000m².[4] Decathlon Group also owns 20 brands,[5] with research and development facilities all over France to develop the latest innovative designs, registering up to 40 patents per year.[6] Each brand represents a different sport or group of sports, with a dedicated product development and design team.
Locations
850 stores are located globally, in the following countries:[7]
<templatestyles src="Div col/styles.css"/>
- Belgium: 22 stores
- Brazil: 19 stores
- Bulgaria: 4 stores
- Czech Republic: 9 stores
- China: 145 stores
- Croatia: 2 stores
- France: 288 stores
- Germany: 23 stores
- Hungary: 16 stores[8]
- India: 33 stores[9]
- Italy: 103 stores[10]
- Kuwait: 1 store
- Netherlands: 6 stores
- Poland: 44 stores
- Portugal: 24 stores
- Romania: 13 stores
- Russia: 26 stores
- Slovakia: 3 stores[11]
- Spain: 128 stores
- Singapore: 1 store (Southeast Asia Flagship Store, opening end 2015)[12]
- Sweden: 1 store
- Turkey: 9 stores
- Taiwan: 8 stores
- United Kingdom: 17 stores
- United States: (closed 2006)
- Lebanon: 1 store
- United Arab Emirates: 1 store
- Morocco: 4 stores
Online delivery has been introduced in Belgium, France, The Netherlands, United Kingdom, Germany, Turkey, India, Italy,[13] Singapore, Spain, Brazil and more recently Ireland.
In India, Decathlon products can be bought directly through their stores subsequent to change in India's FDI policy and approval for Decathlon in February 2013.[14] In addition to this, Decathlon products are also available online through their online resellers. These include Prrem's - The Winter Wear Store, Sports365.in, IndiaLetsPlay and a few more.[15]
Branding
The retailer develops and sells its own brands. Each sport or group of sports has a separate brand name:
<templatestyles src="Div col/styles.css"/>
- Aptonia - Nutrition and Healthcare
- Artengo - Racket Sports
- B'Twin - Cycling
- Caperlan - Fishing
- Domyos - Fitness, Gym, Yoga, Dance, Martial Arts[16]
- Fouganza - Horse Riding
- Geologic - Target Sports such as Archery, Darts and Pétanque
- Geonaute - Sports Electronics
- Inesis - Golf
- Kalenji - Running
- Kipsta - Team Sports
- Nabaiji - Swimming
- Newfeel - Walking and Urban Wear
- Orao - Eyewear and Optical Accessories
- Oxelo - Rollersports, Skating and Kick Scooters
- Quechua - Hiking, Camping and Outdoor Gear
- Simond - Mountaineering
- Solognac - Hunting
- Tribord - Watersports
- Wed'Ze - Skiing and Snowboarding
Brands providing technical support for the products of its passion brands:
- EQUAREA - Clothing designed for the active removal of sweat
- ESSENSOLE - Shoe soles and insoles
- NOVADRY - Waterproof and breathable clothes
- OUTCHOC - Sport protection
- STRATERMIC - Warm and light clothes
- STRENFIT - Light and Robust Synthetic fabrics (non garment)
- SUPPORTIV - Support and compression
Economic review
Its success has greatly contributed to the decline of selling prices in France, while the innovation of its own brands has caused great difficulties for other traditional manufacturers. 2008 was a record year for the company as the brand Decathlon had beaten all its competitors on three key points: margin, market share, and highest turnover per square meter of retail space. It is arguably the third at a global level. A 2008 survey of 774 catchment areas at the request of the Ministry of Economy and Finance shows that "for sporting goods, Decathlon is dominant in 92.8% of zones".[17] This dominant position has the effect of marginalizing its commercial competitors, including independent retailers.[18]
Competition
In 2009, Decathlon's sector rivals, fr and fr , joined forces to set up a common purchasing centre in Switzerland, intended to "pressurize most of the major international suppliers", according to François Neukirsh, Managing Director of Go Sport, in the newspaper Les Échos. Otherwise, the company does not have significant competition due to their specific target audience in mass-market retail.
References
- ↑ http://corporate.decathlon.com/en/our-brands/passion-brands/
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ http://corporate.decathlon.com/en/our-brands/passion-brands/
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ http://stores.decathlon.in/?all=true
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ http://www.decathlon.sk/c/351-predajne
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Distribution : l'enquête secrète de Lagarde, Le Nouvel Observateur #2275, June 12, 2008
- ↑ « La déferlante des MDD façon Decathlon déstabilise évidemment les marques traditionnelles. », Gilles Tanguy : Decathlon, le colosse qui écrase tous ses rivaux, Capital, 3 July 2009 ; « Cinq cents personnes rassemblées jeudi à Saint-Denis (Seine-Saint-Denis) à l'appel de la fédération textile - habillement - cuir CGT, ont envahi un magasin Decathlon près du Stade de France pour protester contre les plans de licenciements et les délocalisations dans le secteur textile, a-t-on appris de sources policière et syndicale. », Nouvelobs.com, 06.03.2003.
External links
Wikimedia Commons has media related to [[commons:Lua error in Module:WikidataIB at line 506: attempt to index field 'wikibase' (a nil value).|Lua error in Module:WikidataIB at line 506: attempt to index field 'wikibase' (a nil value).]]. |
- Use dmy dates from July 2014
- Pages using infobox company with unsupported parameters
- Pages with broken file links
- Pages using div col with unknown parameters
- Interlanguage link template link number
- Commons category link from Wikidata
- Companies established in 1976
- Retail companies of the United Kingdom
- Retail companies of France
- Clothing companies of France
- Sporting goods manufacturers of France
- Sporting goods retailers
- Villeneuve d'Ascq