Ditch the Label

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Ditch the Label
Ditch The Label Logo.png
Ditch the Label
Motto Your World, Prejudice Free.
Founded 2012 (2012)
Founder Liam Hackett
Type Non-profit organisation
Area served
England, Scotland, Wales, Northern Ireland
Website ditchthelabel.org

Ditch the Label is an anti-bullying charity based in Brighton and working across the entire United Kingdom. The organisation work closely with schools, colleges, other charities and young people who are experiencing bullying either online, offline or both. It focus heavily on topical issues such as attitudes towards appearances, interests, socioeconomics and lifestyles. Emphasis is added towards helping reduce the effect and prominence of homophobic, transphobic and racist hate crimes amongst 13 to 25 year-old youth.[1]

Ditch the label is one of the core members of the Anti-Bullying Alliance.[2][3]


The principle and idea of Ditch the Label was initially conceived in 2006 by founder and current CEO Liam Hackett, who was once a victim of bullying himself, it first started as a Myspace group. After graduating from the University of Sussex in 2012, Hackett officially formed and began developing the organisation.[4]


The Annual Cyberbullying Survey

On 2 October 2013, Ditch the Label released the largest known sample of research on cyberbullying.[5][6] The research found that up to 69% of young people have experienced cyberbullying at some point in their lives, with 54% of young people being bullied on Facebook,[7] 28% on Twitter, 26% on ASKfm, 24% on Instagram, 22% on Tumblr and 21% on YouTube. The report also showed that up to 20% of young people experience extreme cyberbullying on a highly frequent basis.[8][9][10] The research surveyed around 10,000 people from UK, USA, Australia and some other countries, making it the largest research yet for the organisation.[11]

The Annual Bullying Survey

The organisation publicly released its first report on bullying within the UK's education system on 3 February 2013. The charity measured how different demographic profiles had varying experiences of bullying from a sample of over 2,000 British students. The research was picked up by mainstream media, bringing public attention to the organisation.[12][13][14] The organisation released another report in 2014 based on the survey of 5,000 people from the age of 13 to 22 across UK. The organisation partnered with 37 schools and colleges across the United Kingdom for the research.[15] One of the key findings of the research showed that victims of bullying are more likely to suffer with poor academics in school.[16][17][18][19]

Ditch the Label and Habbo

In August 2013, the organisation joined Finnish youth virtual social networking service Habbo to extend their support for victims of bullying. The organisation uses Habbo as a virtual online help centre for the virtual community to provide support and advices to bullying victims and bullies themselves on the social network, the organisation also run bullying awareness campaigns on the virtual social network.[20][21]

Celebrity Ambassadors


  1. "Introducing Ditch the Label". Attitude.co.uk. Retrieved 25 January 2013. 
  2. "Core members of Anti-Bullying Alliance UK". Retrieved 12 March 2014. 
  3. "About Ditch the Label". Retrieved 12 March 2014. 
  4. Bhandari, Bibek (6 August 2012). "Liam Hackett: It Does Get Better". Huffington Post. Retrieved 25 January 2013. 
  5. Dugan, Emily (2 October 2013). "More than a million British youngsters being bullied online every day". London: The Independent. Retrieved 22 October 2013. 
  6. "Cyberbullying: Survey Points To 'Growing Trend'". Sky News. Retrieved 22 October 2013. 
  7. Cross, Jon. "Facebook ‘has become focal point for cyber bullies’". http://www.channel5.com/. Retrieved 3 August 2014.  External link in |website= (help)
  8. Buchanan, Rhoda. "Seven in ten young people are attacked by cyberbullies". The Times. Retrieved 22 October 2013. 
  9. Evans, Becky (2 October 2013). "One in five young people suffer 'extreme cyber-bullying' every day with Facebook accounting for more than half of the abuse". London: Daily Mail. Retrieved 22 October 2013. 
  10. Ellis, Mark. "Cyber-bullying: 5.4m kids in UK are potential victims on Facebook, Twitter and Ask.fm". The Mirror. Retrieved 22 October 2013. 
  11. "Ditch the Label Annual Cyberbullying Survey 2013". http://ditchthelabel.org. Retrieved 31 July 2014.  External link in |website= (help)
  12. "Ditch the Label Annual Bullying Survey 2013". Ditch the Label. Retrieved 20 February 2013. 
  13. Garner, Richard (3 February 2013). "Children from wealthy homes more likely to be bullied at school, research claims". London: The Independent. Retrieved 20 February 2013. 
  14. Henry, Julie (3 February 2013). "Children bullied because of their wealthy backgrounds, study finds". London: The Telegraph. Retrieved 20 February 2013. 
  15. "Ditch the Label Annual Bullying Survey 2014". http://ditchthelabel.org. Retrieved 31 July 2014.  External link in |website= (help)
  16. "Bullying 'causing grades to drop'". MSN News. 16 April 2014. Retrieved 31 July 2014. 
  17. "Bullying affects grades, young people's health - UK study". http://voiceofrussia.com/uk. Retrieved 31 July 2014.  External link in |website= (help)
  18. Magnanti, Dr Brooke (17 April 2014). "Is this the most ridiculous advice to deal with school bullies ever?". Telegraph UK. Retrieved 31 July 2014. 
  19. Iqbal, Nomia (16 April 2014). "Bullying is 'impacting' school grades of victims". BBC. Retrieved 31 July 2014. 
  20. "Ditch the Label: We just checked in to Habbo Hotel". http://www.ditchthelabel.org/. Retrieved 1 August 2014.  External link in |website= (help)
  21. "Habbo: Ditch the Label News". http://habbo.com/. Retrieved 1 August 2014.  External link in |website= (help)

External links