DriveNow

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Not to be confused with ReachNow, another BMW carsharing service.
DriveNow
Private (GmbH & Co. KG)
Industry Car rental
Founded 2011 (2011)
Headquarters Munich, Germany
Number of locations
 See Cities
Services Carsharing
Parent BMW, Sixt
Website Drive-Now.com

DriveNow is a joint venture between BMW and Sixt that provides carsharing services in several cities in Europe and North America. DriveNow service began in Munich Germany in June 2011.[1] As of September 2015, DriveNow operates over 4,000 vehicles in six countries worldwide and with over 500,000 customers.[2]

A similar service, ReachNow, was established in April 2016 by BMW in Seattle, Washington.

Cities

The following table details all cities where DriveNow operates:

City Country Vehicles Type Start date Ref.
Munich Germany 500 Gasoline, Diesel, Electric June 2011 [3]
Berlin Germany 1040 Gasoline, Diesel, Electric September 2011 [4]
Hamburg Germany 530 Gasoline, Diesel, Electric October 2013 [5]
Düsseldorf Germany 250 Gasoline, Diesel, Electric January 2012 [6]
Cologne Germany 250 Gasoline, Diesel, Electric September 2012 [7]
Vienna Austria 430 Gasoline, Diesel, Electric October 2014 [8]
London United Kingdom 290 Gasoline, Diesel, Electric December 2014 [9]
Copenhagen Denmark 400 Electric September 2015 [10]
Stockholm Sweden 260 Gasoline & Diesel October 2015 [11]

Business model

Several BMW ActiveE in service for DriveNow charging at Googleplex in Mountain View, California.

The DriveNow business model is similar in all markets although rates vary between the countries. Car rentals are charged by a per minute rate with one-off fees for pick-up or drop-off at airports. Discounted rates for parked car, multi-hour usage and daily usage are also available.[12] The company charges a one-time registration fee, but there is no monthly charge. The rates are all-inclusive and cover rental, gas, charging, insurance, parking (in authorized areas) and maintenance. In most markets, DriveNow vehicles can park in either specially designated parking spots, or in standard parking areas, with a special permit from the local municipality.[13]

Vehicles

DriveNow operates a variety of gasoline-powered BMW 1 Series, BMW X1 and Mini vehicles as well the electric-powered BMW i3 and BMW ActiveE.[14] In the San Francisco Bay Area, DriveNow deployed a fleet of 70 BMW ActiveE electric cars in June 2012.[15] In Seattle, BMW i3 range-extended vehicles are appearing on the streets but no official launch has yet been announced.[16]

Apps

First-party apps for mobile devices allow users to locate and reserve vehicles. When reserving a car online, the customers are able to see the car's fuel gauge (gasoline-powered cars) or the battery's state of charge (electric-powered cars), so if the customer wants to go for an extended drive, they can find the right car for that trip.

References

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External links


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