Endless.com

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Endless.com
Subsidiary
Industry Retail
Founded 2006
Products Shoes, handbags and accessories
Owner Amazon.com
Website www.endless.com

Endless.com was an American electronic commerce (e-commerce) site owned by Amazon.com, focused exclusively on shoes and accessories.[1] Amazon closed Endless.com on September 27, 2012 and directed its customers to Amazon.com/Fashion.[2]

Endless.com was created in December 2006 by Amazon.com, as their first separate e-commerce brand.[3] Shoes are considered one of the fastest growing retail segments. In order to take advantage of the expansion of this new business category, a mirror website for Japan market, named Javari (javari.jp), was created in March 2009.[4]

On October 2009, Amazon launched javari.co.uk in the United Kingdom, followed shortly by Javari sites in France (javari.fr) and Germany (javari.de).[3]

It was announced on July 22, 2009 that Amazon.com would buy Zappos for $940 million in a stock and cash deal.[5]

References

  1. Poland, Steve (5 January 2007). "Amazon.com launches independent Endless.com". techcrunch.com. Retrieved 2009-09-07. 
  2. Barr, Alistair (September 19, 2012). "Amazon.com Inc is closing its fashion website endless.com as the world's largest Internet retailer focuses on a new, upgraded apparel and accessories section of its main website.". Reuters. Retrieved September 21, 2013. 
  3. 3.0 3.1 Stimpert, Desiree. "Endless Shoes". About.com. Retrieved 2009-09-07.  Cite error: Invalid <ref> tag; name "review" defined multiple times with different content
  4. FT.com, Amazon launches accessories brand in Japan, Financial Times, March 23, 2009
  5. McCarthy, Caroline (July 22, 2009). "Amazon to snap up Zappos". CNet News. Retrieved July 24, 2009. 

External links