Entekrishi.com
Entekrishi.com is Kerala’s first online open market for consumers/Farmers to connect directly with each other.
More than 50% of the people in Kerala are farmers or their main source of income is from agriculture. But these days, the Young generation is backing out of farming since the farmers are not getting the right price for their crops due to various reasons like - unable to find proper marketplace or genuine buyers, logistics issues and the interventions of middlemen in various phase right from cultivation to consumption, the farmer is unable to find the right buyer at the right time. There is a huge divide between the price an end user pays for a commodity and that which the farmer eventually gets.
From a customer’s perspective, these days the vegetables and fruits available in the market are produced using excessive use of pesticides and insecticides which has adverse effects on health.
Entekrishi.com is a solution[1] for both the farmers and the consumers in Kerala where Farmers can sell their crops directly to the end user without any middle men[2] intervention thereby getting a guaranteed price for their produce and the consumers can reap in the benefits of having organic products which they can personally check at the nearby farmers field.[3]
Contents
History
The word EnteKrishi.com is derived from two malayalam words Ente which means My and Krishi which means farming, So Ente-Krishi means my farming.
- Site was launched at karshika mela December 2014 at Thodupuzha (Kerala) by Kerala Minister Sri. P. J. Joseph [4]
- Mission15 was launched at Thodupuzha on Augest 2015 by Sri. Sreenivasan[5]
- Mission15 supporting program inaugurated by Miya George [6][7]
- Launched a short film of a farmer who suffering the financial crisis due to the unavailability of good agriculture market[8]
Working
Entekrishi.com provides a platform or rather a virtual market for farmers and end consumers where the Farmers can display their crops, mention the quantity, specify the method of cultivation, expected price for the commodity and contact details. Farmers can post their products for any quantity ranging from 1 kg to 1 Ton which means even a person having a kitchen farm [9] may find a buyer.
There is a 24×7 helpline and whatsapp groups available for supporting farmers. The consumers can also share their reviews about a product or farmer on the portal.
References
- ↑ News in Asianet TV
- ↑ Exclusive news about entekrishi.com in Mathrubhumi newspaper
- ↑ News in New Indian Express news paper
- ↑ Launching news was reported in Malayala Manorama TV
- ↑ Sreenivasan inauguration news Deepika daily
- ↑ News in East cost daily
- ↑ Miya speaks about entekrishi.com
- ↑ Short film of a farmer
- ↑ News in Mathruboomi Newspaper
External links
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- http://deepika.epapr.in/c/6203341
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