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Web address www.epinions.com
Commercial? yes
Type of site
Online marketplace
Registration available
Available in English
Owner eBay
Launched 1999; 21 years ago (1999)
Alexa rank
Negative increase 75,773 (October 2015)[1]
Current status active

Epinions.com was a general consumer review site established in 1999. Epinions was acquired by Shopping.com (known as DealTime at the time of the acquisition) in 2003, which in turn was acquired by eBay in 2005. At Epinions, visitors could read new and old reviews about a variety of items to help them decide on a purchase. As of 25 March 2014, all community features, and features for submitting new reviews, were disabled. This is stated in the site's still-appearing information - FAQs.[2]

Corporate history

Epinions was founded in 1999 during the dot-com bubble by Nirav Tolia (who left Yahoo and $10M of unvested shares), Naval Ravikant (formerly of @Home where he left $4M in options), Ramanathan Guha (from Netscape by way of AOL where he left ~$4M in stock options), Mike Speiser (formerly of McKinsey), and Dion Lim (formerly of Morgan Stanley) with $8 million in seed financing from venture capitalists Benchmark Capital and August Capital.[3][4]

By January 2003, Epinions had received $45M in funding. It had 5.8 million users, but all of the founders other than Tolia had left, and the company had just started to make a profit in 2002. In the words of Tolia: "We felt we couldn't finish what we started because we had a little problem. We needed a viable business model."[5]

In 2003, the company Dealtime acquired Epinions for an undisclosed amount of stock and Tolia became the COO of the new company, Shopping.com.[5] The four co-founders who had left consented to the deal, which rendered their shares worthless.[4] Shopping.com had an initial public offering on October 30, 2004. At the end of trading that day, Shopping.com was worth $750 million; the two VC firms' shares were worth ~$60M, and Tolia's shares were worth ~$20M.[6]

In January 2005 the four cofounders who had left and other Epinions employee-stockholders filed a lawsuit against Tolia and the two VC firms that provided seed funding. The suit claimed that the defendants "failed to share with them 'material facts concerning Epinions' financial affairs,' including news of a deal with Google that the company knew would increase its 2003 profit by 1,400 percent".[4] The case was settled by December 2005; financial terms were not disclosed.[7]

In June 2005 eBay and Shopping.com announced that eBay would acquire Shopping.com for $634M[8] and the transaction was completed in August of that year.[9]

On February 25, 2014 the company announced that as of March 25, 2014, all Epinions community features and member login would be removed and/or disabled from the Epinions website. The staff at Epinions made it clear the community members would no longer be able to delete or edit their content submissions, and that their submissions would remain on Epinions and the eBay networks without future compensation.[10]

No new product reviews have appeared on the site since March 2014.

Reputation culture

Epinions.com’s reputation system is not abuse-proof, but the company maintains a Customer Care unit should a dispute arise.[11]

Early in 2000, the San Francisco Chronicle interviewed co-founder Mike Speiser and early member Brian Koller, with Speiser claiming the system prevents advertorials from getting exposure, but Koller saying: "There is a lot of 'You scratch my back, I’ll scratch yours,' and mutual admiration societies. You recommend me and mine, I’ll do the same for you."[12]

Since then, the site's reputation for quality content has been praised multiple times. Epinions was compared favorably with Consumer Reports by a New England newspaper publishing group in 2007.[1]

The site was also recognized in 2007 by the "Internet for Beginners" writer for About.com as one of the web's 10 most valuable web sites. Calling the site "wonderful", "Internet for Beginners" Editor Paul Gil wrote, "This is a truly valuable resource for the smart consumer." [2]. The praise was echoed by a CBS television affiliate in California that named Epinions its "Site of the Day"[3]

See also


  1. "Epinions.com Site Info". Alexa Internet. Retrieved 2015-06-13.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  2. Epinions.com - FAQs: Earnings on Epinions
  3. Po Bronson for the New York Times Magazine. July 11, 1999. Instant Company
  4. 4.0 4.1 4.2 Gary Rivlin for the New York Times. January 27, 2005 Epinions founders say they were bilked
  5. 5.0 5.1 Saul Hansell for the New York Times. March 12, 2003. Dealtime Agrees to Buy Epinions
  6. Gary Rivlin for the New York Times. November 1, 2004 The I.P.O. Succeeded. Who Was Rewarded?
  7. Mark Boslet for Dow Jones News. December 8, 2005 VCs, Epinions workers settle high-profile legal dispute
  8. Staff, New York Times. June 3, 2005 Ebay buys Shopping.com
  9. Staff, Silicon Valley Business Journal. Aug 30, 2005. eBay completes acquisition of Shopping.com
  10. http://www.shopping.com/sc/epinions_faq?sb=1
  11. Epinions.com - Feedback:
  12. San Francisco Chronicle Jan 22, 2000 - EVERYONE'S A CRITIC: A Worthy Epinion Can Earn You Some Cash

External links