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Industry Bookselling, Online shopping
Founded 2004 (2004)
Headquarters Auckland, New Zealand
Key people
Daniel Robertson, Founder and CEO,
Products Books
Number of employees
55 (2010)
Slogan millions of books, music and movies

Fishpond Ltd. is a New Zealand e-commerce company based in Auckland, New Zealand. It was one of the first major companies to sell books over the Internet in New Zealand. Founded by Daniel Robertson in 2004, is a full-scale online bookstore. It also sells DVDs, music CDs, games and gaming software as well as Toys. In mid 2013, it had nearly 13 millions items in its catalogue, and made 20,000 sales per day.[1] has established a separate website in Australia.



The company is headquartered in Auckland, New Zealand with staff located across Auckland, Christchurch, Melbourne and Perth.

Software development centers

The company employs software developers in Auckland and Christchurch.

See also


  1. Stock, Rob (23 June 2013). "Fishpond baits its hook with more picks". Fairfax New Zealand.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>