Fly Buys (New Zealand)

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Fly Buys
Loyalty New Zealand Ltd.
Founded 1996 (1996)
Members 2.4 million
Website www.flybuys.co.nz

Fly Buys is New Zealand’s largest loyalty program. It is administered by Loyalty New Zealand Limited, which is jointly owned by Bank of New Zealand, Foodstuffs, IAG New Zealand Ltd and Z Energy.

The program had over 2.4 million members as at March 2015[1] which represents over 75 per cent penetration of New Zealand households.[2]

Members collect points from over 50 participating brands. Between them, these participants have more than 3,000 outlets and cover more than 70 per cent of everyday household expenditure categories.[2]

History

Fly Buys was launched in New Zealand in 1996. Loyalty New Zealand was established by its owners to operate the program under license from Loyalty Pacific (which established the flybuys program in Australia in 1994). The structure of the program very closely matched the structure of its namesake program in Australia at the time.

The program attracted great interest at launch and quickly established a very strong membership base. 300,000 households joined the program in the first 89 days.[3]

Point collection and value

Fly Buys points can be collected across a wide range of household expenditure categories. Everyday shopping categories include food (New World), fuel (Z Energy) and liquor (Liquorland). Typical household services such as energy (Contact Energy) and insurances (State) are also covered. General retailers from whom points can be collected include stationery, pharmacy, hardware, optometry, furniture, carpet, travel, accommodation, car servicing and others. Additional points can be collected from transactions on Bank of New Zealand credit cards, and by completing online surveys with Colmar Brunton.

Most retailers offer one point for every $25 spent. The exchange rate of 300 Fly Buys points for 48 Air New Zealand Airpoint Dollars suggests a Fly Buys point is worth about 16 cents (an Airpoint Dollar translates to one New Zealand dollar) although the equation varies with other rewards.

Points expire three years after being collected.

Rewards

Fly Buys rewards include merchandise, flights, entertainment and accommodation. Members can also exchange points with Air New Zealand's frequent flyer program. The value of redeemed rewards at September 2008 exceeded $500 million.[4]

Recent activity

In 2008, Fly Buys launched a program for small to medium-sized businesses.[4] Telecom New Zealand withdrew from Fly Buys at the end of 2008.[5] In 2009, Fly Buys launched Fly Buys Music, allowing members to buy digital music with their points[6] and launched a communities channel. In August 2010, Fly Buys expanded its relationship with Air New Zealand, enabling members to redeem for any available seat on any Air New Zealand flight, while members of Air New Zealand's Airpoints program could earn points from purchases at Fly Buys participating businesses.[7]

References

  1. https://www.loyalty.co.nz/aboutus/flybuys/
  2. 2.0 2.1 "Loyalty New Zealand Information (Fly Buys website)". Retrieved 2007-01-14.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  3. Fly Buys at 10 Years. Balasoglou Books. 2006. p. 22.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  4. 4.0 4.1 "Fly Buys rewards business". Sunday Star Times. 2008-09-28. Retrieved 2008-09-29.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  5. "Telecom pulls out of Fly Buys". New Zealand Herald. 2008-10-28. Retrieved 2008-10-28.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  6. "Loyalty card to take on heavyweight Fly Buys". New Zealand Herald. 17 September 2009. Retrieved 26 August 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  7. "Air New Zealand And Fly Buys Announce New Partnership". Voxy. 20 August 2010. Retrieved 26 August 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>

External links