Forum Research
| File:Forum Research Logo.png | |
| Private | |
| Industry | Market Research and Analysis |
| Founded | 1993 |
| Founder | Lorne Bozinoff |
| Headquarters | Toronto, Ontario, Canada |
|
Number of locations
|
9 branch offices |
|
Key people
|
Lorne Bozinoff (President & CEO) |
| Services | Enterprise Feedback Management Customer Experience Market and Consumer Research Retail and Branch Research Consulting Services |
|
Number of employees
|
300 |
| Subsidiaries | The Forum Poll |
| Website | www |
| Footnotes / references [1][2] |
|
Forum Research is a Canadian market research and polling firm founded in 1993 by Dr. Lorne Bozinoff. Forum Research Inc. is headquartered in Toronto, Ontario and has offices throughout Canada (Edmonton, Toronto and Vancouver) and around the world (Houston, Buenos Aires, Dubai, Mumbai and Shanghai).
Political polling
Forum conducts regular polls on municipal, provincial and federal politics for major Canadian news outlets, including the Toronto Star,[3] National Post[4] and Sun newspaper chain. The firm conducted extensive polls during the 2010 Toronto mayoral election and the 2011 Canadian federal election, in which it was the first to predict through polling the defeat of the Liberal Party in Toronto and Montreal to the New Democratic Party.[5][6] Forum was also one of the first market research firms to identify the NDP surge in the 2011 Canadian federal elections, which was later validated by the official election results.[7]
Forum also conducts surveys on other social issues, including recent surveys on gun control,[8] 'gay-centric' schools[9] and abortion.
Business specialization
Forum Research specializes in political polling and customer satisfaction research. Some of the firm’s research tools include small and large-scale telephone, interactive telephone, and online polling, focus groups, one-on-one interviews, mail, door-to-door, intercept and personal surveys.[citation needed]
Affiliates
- Access Research
- Service Metrics
- RDDNet
References
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External links
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